Qualifications: AFHEA | 2017 - PhD - University of Leeds | 2015 - Fellowship of the Higher Education Academy - York St John University | 2012 - Postgraduate Certificate in Academic Practice - York St John University | 2010 - BA (Hons) 1st class Business Management and Marketing - York St John University
I am the Associate Dean for Marketing, Sports, Tourism, Events and HR. This covers a wide range of undergraduate and postgraduate programmes in exciting areas such as International Fashion Marketing, Digital Marketing and Data Analytics, Events and Experiences Management and Human Resource Management among others.
I have a PhD from The University of Leeds in Heritage Marketing, I am a Senior Fellow of the Higher Education Academy and a member of the Women's Higher Education Network.
I have taught at York St John University for over ten years and have taught on a wide variety of programmes at undergraduate and postgraduate level. Some of my favourite modules over the years have been: Consumer Behaviour, Consumer Culture and Tourism, Destination Marketing, Cultural and Heritage Tourism and Marketing Communications, I also supervise undergraduate and postgraduate dissertations and supervise PhD students.
I teach on the BA Hons Marketing, MSc Marketing, BA Hons International Tourism and Hospitality management but I manage all programmes at UG and PG in sports, marketing, digital, tourism, events, HR, entrepreneurship and fashion.
My research interests are around social anthropological marketing. I am fascinated by generational cohort theory and how our experiences, attitudes and views impact our behaviour as consumers. I have previously completed consultancy reports helping businesses to understand the Millennial generation as a consumer group and have continued this in my academic work. I like to apply my understanding of generational cohorts and consumers in a range of different consumer areas that align to my programmes such as Tourism, Sports and Fashion.
Recent publications
Training and development
- 2022: Deans and Directors Development Programme, Chartered Association of Business Schools.
- 2019: Aspiring Women Leaders - Chartered Association of Business Schools.
Consultancy work
- 2022: Yorkshire Archeological Trust- Diversity in staffing and visitation.
- 2016: Hiscox insurance- marketing to millennials literature review project.
- 2014: Visit York- York Pass Data Analysis and report.
External positions
- 2022: Steering Board- Journal of Fashion Education, Teaching and Practice.
- 2017 to 2021: Trustee, Kyra Women’s Foundation, York.
- 2017: Validation Panel - School of Creative and Cultural business Robert Gordon University, Aberdeen.
- 2017: Validation Panel- Events and Business Programmes, National Consortium UK, Manchester.
Quality assurance
- 2018 to 2019: Member of the Academic Board, York St John University.
- 2019: Programme Revalidation: BA (Hons) Tourism and Destination Management.
- 2018: PhD Supervisor training, York St John University.
- 2008: Postgraduate Certificate in Academic Practice York St John University, York.
Reviews
- Reviewer for the Journal of Cultural heritage Reviewer for Sage Publications.
