Staff Profile
Dr Dmytro Moisieiev
Senior Lecturer in Business Management
Qualifications:
- Fellow of HEA (2020)
- PhD Leadership and Management, Cranfield School of Management (2018)
- MSc Strategic Marketing, Cranfield School of Management (2013)
- MA (Distinction) International Economics, Donetsk National Technical University (2012)
- BA (Distinction) International Economics, Donetsk National Technical University (2010)
- Advanced Certificate in Market and Social Research Practice, Market Research Society (2013)
I am a Senior Lecturer in Business Management at York St John University, teaching on the undergraduate and postgraudate programmes. I am the course leader for the MSc Digital Marketing and Data Analytics. I hold a PhD from Cranfield School of Management in the area of consumer behaviour and retailing. Before starting my job at York St John University, I taught marketing and management at the University of Buckingham and guest-lectured at Cranfield School of Management. I also worked in strategy and marketing departments at a large B2B company.
- School – York Business School
- Email – d.moisieiev@yorksj.ac.uk
- Phone – 01904 876 190
- Postgraduate Research Supervisor
Further information
Teaching
I teach across a range of research-related modules. I lead the following modules:
- Research Methods (undergraduate)
- Research Investigation (undergraduate)
- Researching Contemporary Business Issues (postgraduate)
- Capstone Project (postgraduate)
Research
My research interests are centred around Consumer Behaviour, Branding and Retailing.
More specifically, I am currently working on research into the following topics:
- Consumer emotion
- Consumer satisfaction
- Pro-social consumer behaviour
- Luxury consumption
- Consumer personality and video games
Publications and conferences
Journal articles
Ren, C., Moisieiev, D., Rodrigo, P. and Johnson, E. (2024) ‘Hot and cold: How do consumers hate and forgive offending charity brands?’, Journal of Philanthropy and Marketing, 29 (3), e1875. https://doi.org/10.1002/nvsm.1875
Moisieiev, D., Dimitriu, R. and Jain, S.P. (2020) ‘So happy for your loss: Consumer schadenfreude increases choice satisfaction’, Psychology & Marketing, Online Early Access. doi: https://doi.org/10.1002/mar.21399
Refereed conference papers
Chapman, S., Moisieiev, D. and Dimitriu, R. (2018) Happy for Your Loss: Why Schadenfreude Makes Consumers More Satisfied with Their Choices, European Marketing Academy Conference, Glasgow, UK.
Moisieiev, D. and Dimitriu, R. (2018) Reversibility and Variety: Reversible Decisions Vary, Interact with Variety Seeking in Affecting Choice Satisfaction, Winter American Marketing Association Conference, New Orleans, LA, US.
Moisieiev, D., Dimitriu, R. and Jain, S.P. (2018) I’m So Happy (for Your Loss): Consumer Schadenfreude Increases Choice Satisfaction, Society for Consumer Psychology Conference, Dallas, TX, US.
Moisieiev, D. and Dimitriu, R. (2018) Unmake up Your Mind: Why Some Reversible Decisions Impact Satisfaction More Positively than Others, Society for Consumer Psychology Conference, Dallas, TX, US.
Professional activities
My colleagues and I do consultancy work for various entities in Yorkshire and the Humber. Please see a summary of the report we produced for North York Moors National Park below.
