Staff Profile
Emma Johnson
Marketing Lecturer | Course Lead: Undergraduate Marketing Programme Suite.
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Qualifications: FHEA | MSc | BA (Hons).
I am a Lecturer in Marketing within York Business School, joining in the summer of 2018. One of my roles in the school is to deliver undergraduate and postgraduate content surrounding the subject area of marketing, which includes management, marketing, and branding.
I am also the course lead for the following programmes:
- BA (Hons) Marketing
- BSc (Hons) Digital Marketing and Data Analytics.
I am currently undertaking my PhD at the University of York, within the School for Business and Society, surrounding the topic of ethical consumerism (supervisors Dr Nadina Luca and Dr Ariadne Kapetanaki).
I have recently gained certificates in the following:
- TikTok Marketing, Mediaworks (July 2023)
- Maximizing Your Website for Digital Marketing Performance, Mediaworks (October 2022).
I am always looking for opportunity to learn and develop my knowledge, understanding and experiences.
Departmental Role
I am the programme lead for the following programmes:
- School – York Business School
- Email – e.johnson@yorksj.ac.uk
- Phone – 01904 876 385
Teaching
I hold the position of Course Lead for both the undergraduate marketing programmes, these include:
- BA (Hons) Marketing
- BSc (Hons) Digital Marketing and Data Analytics.
I can teach a variety of topics; however, my focused disciplines are marketing, marketing communication, branding and ethics-based modules.
I have previously been involved in undergraduate, postgraduate and Chartered Manager Degree Apprenticeship (CMDA) delivery of modules.
I can supervise research investigations at both undergraduate and postgraduate levels.
At present, I teach and lead the following modules:
- Level 4 – Principles of Marketing
- Level 5 – Integrated Marketing Communications
- Level 6 – Brand Management; Trends and Scandals
- Level 6 – Taking Your Product or Service into the Marketplace
- Level 6 – Global and Cross-Cultural Marketing
Research
I am the Co-Founder of the Responsible Marketing Research Group within York Business School.
My areas of research focus on a variety of topics, these include, ethical consumerism, branding, consumer decision making process, international marketing and sustainability.
Professional Activities
Professional Memberships:
UK Advising and Tutoring (UKAT) – Affiliate Member.
Chartered Institute of Marketing (CIM) – Affiliate Professional Member.
Fellow of the Higher Education Academy (FHEA) – Fellow.
Member:
The Student Appeals and Conducts Committee, York St John University.
York Business School Ethics Committee
York Business School Quality Panel Member
Mentor:
York Business School Mentor for New Starters.
Mentor and Assessor for the Higher Education, UK.
Publications and Conferences
PhD Thesis
October 2020 – Ongoing: Is ethical consumerism an oxymoron? Examining emotions towards cruelty free products in the beauty industry.
Masters Thesis
Johnson, E. (2018) ‘An Investigation into Rebranding Challenges Faced By Organisations: The Case of Oxfam’s 2018 Scandal’, Master’s Thesis, York St John University.
Conference Presentations
Johnson, E. (2023) Is ethical consumerism an oxymoron? Examining emotions towards cruelty-free products in the beauty industry. Critical Research PGR Conference. York St John University, 25 July 2023.
Johnson, E. (2023) Is ethical consumerism an oxymoron? Examining emotions towards cruelty-free products in the beauty industry. PhD Annual Conference, School of Business and Society, University of York, 31 May 2023.
Johnson, E. (2018) An Investigation into Rebranding Challenges Faced by Organisation’s: The Case of Oxfam’s 2018 Scandal. York Business School Conference, York St John University, 14 September 2018.
Poster Presentations
Johnson, E. (2023) Is ethical consumerism an oxymoron? Examining emotions towards cruelty-free products in the beauty industry. York Business School PGR Flagships Event, York St John University, 31 May 2023.
Johnson, E. (2023) Decoding the Dilemma: Ethical Consumerism in the Beauty Industry – Are Cruelty-Free Products a Contradiction? Eat. Sleep. Research. Repeat. Conference, York St John University, 14 November 2023.
Research Funding
York St John University, Student as Researchers (2020 to 2021) - Young and old, hot and cold: How do consumers hate and forgive offending charity brands? - £500.
