Staff Profile
Dr Hien Bui
Lecturer
Dr Hien Bui, Ph.D., FHEA
I'm a lecturer in Marketing and MSc Marketing Programme Leader, York Business School, York St John University.
- School – York Business School
- Email – h.bui@yorksj.ac.uk
- Phone – 01904 876 214
- Research - View my work in RaY
- Postgraduate Research Supervisor
Further information
Teaching
My current teaching includes:
- Digital & Interactive Marketing (PG)
- Marketing Communications (PG)
- Strategic Brand Management (PG)
- Psychology of Marketing (PG)
- Strategic Marketing Planning (PG)
Research
I'm interested in, but not limited to, (digital) marketing, ICT applications in service innovation, consumer behaviour, and sustainability. My PhD research on service quality and customer satisfaction in the context of all-inclusive holidays was fully funded by the Institute of Travel and Tourism and Leeds Beckett University. My research has been published in the International Journal of Consumer Studies, Journal of Vacation Marketing, International Journal of Contemporary Hospitality Management, Encyclopedia of Tourism Management & Marketing.
My research has been published in the International Journal of Consumer Studies, Journal of Vacation Marketing, International Journal of Contemporary Hospitality Management, Encyclopedia of Tourism Management & Marketing.
I’m an active reviewer of the International Journal of Consumer Studies, Journal of Retailing and Consumer Services, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, and Tourism Management Perspectives.
Publications
Journal articles
Bui, H.T., Filimonau, V. and Sezerel, H. (2024). AI-thenticity: Exploring the effect of perceived authenticity of AI-generated visual content on tourist patronage intentions.Journal of Destination Marketing & Management, 34, 100956.
Bui, H.T., Filimonau, V. and Ermolaev, V.A. (2024) Cultivated meat in tourism and hospitality: setting the scene and outlining future research agenda.Journal of Foodservice Business Research, https://doi.org/10.1080/15378020.2024.2355373.
Bui, H.T. and Robinson, P. (2024) The asymmetric effect of all-inclusive holiday service quality attributes on tourist satisfaction. Journal of Vacation Marketing. https://doi.org/10.1177/13567667241229447
Bui, H.T. (2022) Exploring and explaining older consumers’ behaviour in the boom of social media. International Journal of Consumer Studies, 46(2), pp. 601-620.
Bui, H.T. & Filimonau, V. (2021) A recipe for sustainable development: assessing transition of commercial foodservices towards the goal of the triple bottom line sustainability. International Journal of Contemporary Hospitality Management, 33(10), pp. 3535-3563.
Book chapters
Bui, H.T. (2022) All-inclusive value. Encyclopedia of Tourism Management & Marketing. Edward Elgar Publishing, pp. 133-136.
