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Staff Profile

Dr Hongrui Zhu

Lecturer in Business Management

I was awarded Doctorate from the University of Otago in New Zealand and my doctoral research looked into the working holiday experiences of Chinese youth through a cultural lens. I have been teaching a range of modules in the UK, Thailand, and New Zealand, relating to business, tourism, and hospitality. I have also worked in a variety of roles in the tourism and hospitality industry in the UK, Canada, New Zealand, and China.

Further information

Research

I have presented some of my work at international conferences and published on reputable international journals, such as Annals of Tourism Research, International Journal of Contemporary Hospitality Management, and Current Issues in Tourism. I have diverse research interests, including Chinese outbound tourism, youth and backpacking tourism, sharing economy, gastronomy tourism, and LGBTQ tourism.