Dr Hongrui Zhu

Teaching

I have received the Fellowship from the UK HEA and currently teach across undergraduate modules at York Business School. I am also involved in supervising dissertation/capstone research students. Currently, I am the course leader for BA (Hons) International Tourism and Hospitality Management. 

As a lecturer and module leader, I have been responsible for delivering: 

• BME4001M The Global Events Industry
• BMT4003M Hospitality in the 21st Century
• BMT4004M Hospitality and the Consumer Experience
• BMT5001M Destination Marketing
• BMS6002M Strategic Events Sponsorship
• MBB7007M Global Business Strategy

Research supervision:

• BMR6001M Research Investigation
• MBB7010M Capstone Project

Research

I  have presented some of my work at international conferences and published on reputable international journals, such as Annals of Tourism Research, International Journal of Contemporary Hospitality Management, and Current Issues in Tourism. I have diverse research interests, including youth and backpacking tourism, sharing economy, and accessible tourism. Currently, I am the co-lead of the Visitor Economy and Experience Research Group.

Publications

PhD Thesis

Zhu, H. (2018). Chinese Working Holiday Makers in New Zealand: Expectations, Experiences and Outcomes (Doctoral dissertation, University of Otago, New Zealand)

Journal Articles

Zhu, H. (2024). Exploring the Case: Navigating through Transnational Experiences of Chinese Working Holiday Makers in New Zealand. Tourism Cases, (2024), tourism202400053.

Zhu, H. (2024). Navigating through Transnational Experiences of Chinese Working Holiday Makers in New Zealand. Tourism Cases, (2024), tourism202400054.

Yasami, M., Zhu, H., & Dewan, M. (2023). Poverty, Psychological Distress, and Suicidality Among Gay Men and Transgender Women Sex Workers During the Covid-19 Pandemic in Phuket, Thailand. Sexuality Research and Social Policy, 20(3). 1203-1219.

Sangkaew, N., & Zhu, H. (2022). Understanding Tourists’ Experiences at Local Markets in Phuket: An Analysis of TripAdvisor Reviews. Journal of Quality Assurance in Hospitality and Tourism, 23(1), 89-114.

Yasami, M., Rabiul, M. K., Promsivapallop, P., & Zhu, H. (2022). The COVID-19 Crisis and Factors Driving International Tourists’ Preferences for Contactless Dining Services. International Journal of Contemporary Hospitality Management, 34(11), 4029-4051.

Zhu, H. (2022) Young Chinese Share their Parents’ Views on the Decision of Embarking on Working Holidays in New Zealand. Asia Pacific Social Science Review, 22(2), 136-149.

Zhu, H., Duncan, T., & Tucker, H. (2022). The Precariousness of Young Chinese being Working Holiday Makers in New Zealand. Journal of China Tourism Research 18(4), 831-846.

Zhu, H., & Yasami, M. (2022). Sustainable Tourism Recovery amid the COVID-19 Pandemic: A Case Study of the Phuket Sandbox Scheme. Journal of Environmental Management and Tourism, 13(2), 477-485.

Yasami, M., Phetvaroon, K., & Zhu, H. (2021). International Tourists’ Choices and Satisfaction of Small Restaurants in Thailand: The Influence of Food Safety Indicators. Journal of Foodservice Business Research 25(5), 499-532.

Zhu, H. (2021). Chinese Working Holiday Makers in New Zealand: Adaptation to Work Culture. Tourism Culture & Communication, 21(2), 109-121.

Zhu, H. (2021). Why a Non-discrimination Policy Upset Airbnb Hosts. Annals of Tourism Research, 87(C), 102984.

Zhu, H., Duncan, T., & Tucker, H. (2021). Personal Changes of Young Chinese through Working Holidays in New Zealand. Journal of China Tourism Research, 17(1), 57-72.

Zhu, H. & Yasami, M. (2021). A Photo is Worth a Thousand Words: Hosts Upset by the New Non-discrimination Policy of Moving beyond Photos on Airbnb. GeoJournal of Tourism and Geosites, 35(2), 348-354.

Zhu, H., & Yasami, M. (2021). Developing Gastronomic Resources: Practices of UNESCO Creative Cities of Gastronomy. GeoJournal of Tourism and Geosites, 39(4spl), 1406-1414.

Zhu, H., Tucker, H., Duncan, T., & Zhang, J. (2020). Young Chinese Becoming Working Holiday Makers in New Zealand: A Thematic Analysis of WHMs’ Motivations. Journal of China Tourism Research, 16(3), 406-423.

Zhu, H., Duncan, T., & Tucker, H. (2019). The Issue of Translation during Thematic Analysis in a Tourism Research Context. Current Issues in Tourism, 22(4), 415-419.

Book Chapters

Pisoni, G., Zhu, H. & Gurnell, A. (in press). The Role of Artificial Intelligence in Enhancing Accessible Experiences: Insights from Case Studies from Yorkshire. In Handbook of Accessible Tourism. De Gruyter.

Zhu, H., Tucker, H., & Duncan, T. (2018). Working and Traveling in New Zealand: A Reflective Narrative in the Field. In P. Mura & C. Khoo-Lattimore (Eds.). Asian Qualitative Research in Tourism (pp. 153-171). Springer: Singapore.

Conference Presentations

Zhu, H. (2017, February). An Exploratory Study on Why Chinese Youth Embark on a Working Holiday in New Zealand. In C. Lee, S. Filep, J. N. Albrecht & W. J. L. Coetzee (Eds.), Proceedings of the 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference (pp. 76). Dunedin, New Zealand.

Zhu, H. (2016, September). Shaping Identities through Working-Holiday Experiences: Analysis of Chinese Working Holiday Makers in New Zealand. Proceedings of the Association for Tourism and Leisure Education (ATLAS) Annual Conference: Tourism, Lifestyle and Locations (pp. 116). Kent, the United Kingdom.

Zhu, H. (2016, August-September). An Exploratory Study of Chinese Working Holiday Makers in New Zealand. Proceedings of Royal Geographical Society with IBG Annual International Conference: Nexus Thinking, London, the United Kingdom.

Professional activities

Professional Memberships

• Fellow, UK Higher Education Academy (HEA)
• Member, Leisure Studies Association (LSA)
• Member, Organising Committee of the 50th LSA Annual Conference