Staff Profile
Dr Muhammad Umar Farooq
Lecturer
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Greetings! I'm Dr Muhammad Umar Farooq, I am an enthusiastic business lecturer and researcher with a passion for teaching and a commitment to academic excellence. I joined York St John In 2022 and I currently serve as a lecturer and module director at York St John University, I teach Business, Marketing, and Project Management modules to postgraduate students.
My journey in higher education began in 2021 as an Associate Lecturer for (BA Hons) Business Management students of the University of West London. I have also contributed to the academic community at the University of East London and Regent’s University London, where I taught and supervised both undergraduate and postgraduate students, enhancing my pedagogical approach.
With a Doctorate in Business Administration (DBA), an MBA, and a Postgraduate Diploma in Leadership and Strategy, I bring a blend of academic rigour and industry experience to my teaching. As a Fellow of the Higher Education Academy (FHEA), I am dedicated to teaching excellence. Additionally, I serve as an external examiner at both Northumbria University and the University of Huddersfield, further contributing to the broader academic community.
- School – London
- Email – m.farooq@yorksj.ac.uk
- Research - View my work in RaY
- Postgraduate Research Supervisor
Further information
Teaching
At York St John University, I teach a variety of modules that reflect my expertise in Business management and marketing, including:
- Marketing Communication
- Digital Marketing Strategy
- Communicating in the Digital Age
- Principles of Project Management
- Strategic Project Management
- Global Marketing and Data Analytics
- Project Implementation in a Multinational Context
- Applied Research Project
These modules aim to foster dynamic learning environments that encourage critical thinking and practical applications of business principles.
Research
My research interests encompass areas such as digital marketing, SMEs, and the utilization of artificial intelligence in content creation. I am interested in exploring innovative strategies within these domains to enhance organizational performance and competitiveness. With a keen focus on cutting-edge methodologies and industry trends, my research contributes valuable insights to the fields of marketing and project management. I have published research papers and presented my findings at various conferences, further demonstrating my commitment to sharing knowledge and advancing scholarly discourse in these areas.
