Dr Suzzie Aidoo

Teaching

My teaching is grounded in experiential learning and simulation-based pedagogy, with a strong focus on connecting theory to practice. At York St John I teach across undergraduate, postgraduate and professional programmes, including Contemporary Workforce Management, Social Enterprise and Innovation. I serve as Programme Director for the PGCert in Action Learning Facilitation (ALFA), where I support professionals in developing reflective and facilitative practice.

In the classroom I use case studies, live projects and interactive learning methods to encourage students to think critically, creatively and ethically about contemporary business challenges. I also place emphasis on reflective practice and collaboration, supporting students to develop not only their academic knowledge but also the confidence, skills and professional mindset needed to thrive in a rapidly changing business environment.

Research

My research focuses on the intersection of entrepreneurship, innovation, risk and workforce management, with particular interest in how organisations can leverage diverse tools and resources to enhance performance. I explore themes such as entrepreneurial design thinking, creativity in SMEs, and the role of innovation in driving sustainable growth. I am also interested in how artificial intelligence and digital tools reshape entrepreneurship and value creation. I am open to research supervision in strategy, entrepreneurship, innovation, value creation and risk management.

Alongside this, I investigate experiential and simulation-based pedagogy in management education, examining how immersive approaches can strengthen employability, critical thinking and professional readiness.

Publications and conferences

Publications

• Agyapong, A., Appiah, F.A., Osei, H.V., Aidoo, S.O. (2025, in press). When and how does creativity influence performance? Africa Journal of Management. https://doi.org/10.1016/J.JCLEPRO.2023.139592
• Agyapong, A., Klyton, A. V. A. N., Aidoo, S. O., & Osabutey, E. (2024). Green Synergy: Unleashing Creativity, Innovation, Dynamic Capability, And Performance Of Small And Medium Firms. International Journal of Innovation Management, 28(8), 2450030. https://doi.org/10.1142/S1363919624500300/ASSET/IMAGES/LARGE/S1363919624500300FIGF2.JPEG
• Agyapong, A., Aidoo, S. O., Acquaah, M., & Akomea, S. (2023). Environmental orientation and sustainability performance; the mediated moderation effects of green supply chain management practices and institutional pressure. Journal of Cleaner Production, 430, 139592.
• Akomea, S. Y., Agyapong, A., Aidoo, S. O., & Kyei, S. M. (2023). The roles of social capital, entrepreneurial orientation and competitive intensity in managerial capability and performance relationship: evidence from an emerging market economy. Journal of Strategy and Management, 16(2), 341–361. https://doi.org/10.1108/JSMA-04-2022-0073/FULL/HTML
• Agyapong, A., Aidoo, S. O., & Akomea, S. Y. (2021). Does managerial capability always drive performance? Empirical examinations of small and medium firms (SMEs) in a developing economy. International Journal of Productivity and Performance Management. https://doi.org/10.1108/IJPPM-10-2020-0551
• Aidoo, S. O., Agyapong, A., Acquaah, M., & Akomea, S. Y. (2021). The performance implications of strategic responses of SMEs to the covid-19 pandemic: Evidence from an African economy. Africa Journal of Management, 7(1), 74–103. https://doi.org/10.1080/23322373.2021.1878810
• Aidoo, S. O., Agyapong, A., & Mensah, H. K. (2020). Social capital and performance of SMEs: The role of entrepreneurial orientation and managerial capability. Africa Journal of Management, 6(4), 377–406. https://doi.org/10.1080/23322373.2020.1830698

Conferences

• Aidoo, S. O. (2025) Demonstration: AI-Enhanced Simulations for Experiential Business. MethodsNET 2025 Conference. Methods Excellence Network, UCLouvain, Belgium
• Aidoo, S.O., Achi, F., Tiwari, R., Adisa, O. (2025). From Theory and Industry to Impact: A Collaborative Model for Embedding Employability. Talk About Teaching Conference. York St John University.
• Aidoo (2025). 3rd Sustainability Multidisciplinary Meet-up: SHAPEing Net
• Acquaah, M., Agyapong, A., & Aidoo, S. (2021). Environmental Orientation, Green Supply Chain Management, and Institutional Pressures on Performance. Academy of Management Proceedings, 2021(1), 11660. https://doi.org/10.5465/AMBPP.2021.11660ABSTRACT

Workshop

• Aidoo, O. (2023). Pathways to Enhancing SME Performance: An fsQCA Analysis. Academy of Management QCA PDW

Professional activities

Alongside my academic role, I remain actively engaged with professional practice and industry networks. I am a Chartered Insurer (ACII) and maintain strong links with the insurance and financial services sector and entrepreneurship ecosystem, where I contribute to professional development and community engagement initiatives.

I am also involved in leadership and service within the wider academic community. I co-convene the Global South Methods Community with Methods Excellence Network (MethodsNet)- a research methods association, supporting researchers in advancing methodological innovation and inclusivity. In addition, I contribute as a peer reviewer for journals and conferences, and I design and deliver executive and professional and executive training programmes in areas such as strategy, entrepreneurship, innovation and workforce management.