Artificial Intelligence in Business Management BSc (Hons)

Compulsory module

There is an ongoing debate regarding what characterises a ‘responsible business’, covering everything from the requirement to maximise shareholder value, to considering everyone who is impacted by the business, and everything in between. In response to this ongoing debate, this module questions and unpicks how businesses balance the need for economic viability with a commitment to behaving responsibly. You will engage with theoretical and practical perspectives on issues such as:

• The provision of environmentally safe, ethical and equal working conditions
• Sustainable procurement
• The role of philanthropy

This module will challenge you to apply your learning to complex debates around contemporary business and societal issues.

Compulsory module

Explore the exciting and increasingly complex work of entrepreneurship and intrapreneurship. You will gain an understanding of how a business interacts with its environment. On this module you will investigate modern discussions about entrepreneurs and entrepreneurship. You will investigate theories relating to the business environment. From these, you will develop your ability to analyse and address different managerial issues.

Compulsory module

This module introduces artificial intelligence as a problem-solving discipline and establishes the conceptual, computational and responsible-practice foundations needed for advanced modules in Machine Learning, Deep Learning and Agentic AI Applications.  Gain an understanding of the core ideas about intelligent agents, prepare small datasets and use suitable measures to interpret system or model performance. You will also implement and test simple artificial intelligence techniques in Python for defined problems. 

Compulsory module

From generative AI and predictive analytics, to autonomous systems and intelligent decision-making, AI is reshaping business operations, consumer experiences, and workforce dynamics. Understanding these developments is essential for future business leaders navigating an increasingly AI-driven world. On this module you will learn about AI models, their applications, and their implications for business management, as well as exploring AI’s potential to enhance efficiency, decision-making, and innovation. As well as developing your technical understanding, we will also confront ethical considerations, including bias in AI, intellectual property concerns, and transparency challenges. 

Compulsory module

Understanding consumer behaviour is essential to effective business decision-making. It enables organisations to recognise the psychological, social and cultural factors that influence consumer needs, preferences and purchasing decisions. Now the increasing adoption of artificial intelligence (AI) is transforming how consumers interact with businesses, access information, evaluate alternatives and make purchasing decisions. Develop the ability to understand and apply key consumer behaviour concepts within contemporary business environments. You will examine how technologies such as personalised recommendations, predictive analytics and generative AI are reshaping consumer experiences and decision-making processes. 

Compulsory module

Since the public release of ChatGPT in 2022, the world and business are being transformed by AI. The technology has great potential to both automate tasks and workflows, and augment human labour. However as with the introduction of any disruptive new technology, implementing and integrating AI is a fraught process not only technologically but also strategically. Gain an understanding of the strategic value of AI, how it can contribute to innovation and business model transformation and where and why AI should be deployed within a business. Explore the challenges of implementing AI and the importance of responsible and ethical AI, including sustainability and governance. You will also review how AI is being used in real businesses. 

Compulsory module

This module will build your understanding of the financial environment. You will learn to work with key statements in published financial accounts, as well as how to analyse and interpret the information presented there. By the end o the module you will be able to evaluate information presented in published financial statements, demonstrate a critical understanding of the role of budgets and performance reports in planning and control, and select and use appropriate techniques for both short-term and long-term decision making.

Compulsory module

Understanding research and conducting it is a life skill, as well as being valuable to the functioning of organisations. This module will give you the foundational skills to evaluate, design and conduct research. You will learn to:

• Formulate and scrutinise research questions
• Design and propose research methodology
• Collect qualitative and quantitative data
• Analyse data, reach conclusions using it, and report it

These skills will be transferable in all fields of business, including finance, marketing, economics, tourism and events. You will also learn IT skills for survey design and statistical data analysis. For this module’s assessments you will learn to create video presentations, to work conduct and report research collaboratively, and to propose an original piece of research.

Compulsory module

In today’s data-driven business landscape, the ability to analyse, interpret, and communicate insights effectively is a critical skill. Organisations rely on Business Intelligence (BI) tools and data visualisation techniques to transform raw data into meaningful narratives that drive decision-making. This module will give you the practical skills d to harness the power of BI, using tools such as Power BI to create dynamic, interactive dashboards and reports. By integrating visualisation principles with data storytelling techniques, you will learn how to present complex data in a clear and compelling way. 

Compulsory module

This module will provide you with hands-on, business problem-solving experience, by working on live briefs. In most cases this would include visiting the organisation, communicating your progress with clients, conducting primary or secondary research, and making recommendations in form of report and presentation. This module goes beyond theory, equipping you with authentic workplace skills and a deeper understanding of your own strengths and abilities. All of our projects are designed to develops your skills, while also helping local organisations find solutions to real problems that matters to them. 

Organisations must balance long-term operational efficiency with the successful execution of short-term, goal-oriented projects. This module integrates these two perspectives, equipping you with advanced theoretical and practical knowledge of project and operations management. You will critically engage with best practices established by professional bodies such as the Project Management Institute (PMI), exploring key topics including project methodologies, stakeholder management, governance, and risk management. Through case studies and applied learning, will you will learn to manage complex business processes and deliver strategic project outcomes. 

Optional module

Advance from classical machine learning to representation learning with neural networks.  Implement, train, tune and evaluate deep-learning models using an appropriate framework. You will design reproducible experiments and evaluate performance, robustness, explainability and computational demand. 

Optional module

Organisations have an obligation to protect privacy, and must consider important legal, ethical, and reputational concerns when working with personal or sensitive data. On this module you will learn about critical privacy concepts, engineering privacy requirements, and controls used in products and services.

Optional module

The requirement for effective strategic management is increasing due to the highly complex environments in which most private and public sector organisations currently exist. The study of organisational strategy includes theory and practice from a broad range of business sectors. You will investigate concepts introduced in earlier modules and you will develop your critical understanding of these topics and their relationships.  

Compulsory module

This module will give you a critical understanding of business ethics and corporate social responsibility. This will help you to apply these concepts to major stakeholders in different corporations. You will study different concepts and principles so you can explore issues associated with the ethical challenges facing organisations today. 

Optional module

This module brings together topics you have already covered, including:

• Advanced programming
• Cloud platforms
• Machine learning
• Deep learning
• Databases
• Research practice
• Security
• Professional judgement

Design an agentic application that uses tools and external information while retaining meaningful human control. The focus is not only capability, but also rigorous evaluation, secure integration, operational monitoring, governance and evidence-based decisions about whether an agentic approach is appropriate.

Optional module

Organisations have an obligation to protect privacy, and must consider important legal, ethical, and reputational concerns when working with personal or sensitive data. On this module you will learn about critical privacy concepts, engineering privacy requirements, and controls used in products and services.