Undergraduate courses

Fashion Marketing

Prepare to join the global fashion industry

Discover our Fashion Marketing courses here, or find out more at an Open Day.

Understand consumer behaviour in the fashion industry, explore a range of marketing techniques, and learn from industry specialists

Studying a Fashion Marketing course can lead to careers in brand management, trend forecasting, fashion buying, social media management, e-commerce, and more.

Courses

Fashion Marketing BA (Hons)

Develop your content creation skills, learn how to exploit the potential of social media and transform consumer insights into the fashion trends of the future...

During my time studying Fashion Marketing, I not only learnt invaluable skills that I have taken with me into the workplace, but I met some amazing people including industry professionals. We were lucky enough to have guest lecturers, attend insightful workshops and produce work to industry standard. My lecturers and peers I met along the way made me believe that my goals were possible and encouraged me to never give up.

Niamh | Fashion Marketing

The course gives you a brilliant overview of all the different elements of fashion marketing, which allows you to decide what area you want to pursue after graduation. It provided me with the opportunity to meet and speak with people in the industry and build a network.

Chloe | Fashion Marketing

Having the opportunity to be taught by lecturers that specialise in all different forms of marketing, it's great to learn about their history and how they got into the industry. Overall, the teaching is phenomenal and you really feel like you belong here. Giving students the opportunity to access industry level tools that some other universities may not have access to, you go into the details of your course and get preparation for what you may face in the future. The university provide tonnes of opportunities for apprenticeships and make it easy to find out with their emails.

Ethan | Fashion Marketing

Apply your studies

On this course you will have the opportunity to apply academic study and assessment pieces to real world industry scenarios and issues facing business in marketing and the fashion industry. You can earn while you learn with a year in industry. The skills and knowledge you gather in a professional environment can then be applied to the work you do in your final year and beyond.

Industry links and tools

You will have the opportunity throughout your studies to work with many industry partners and access their bespoke tools to develop your understanding and ability. Bombyx PLM offer an opportunity to deliver software training to enhance your professional skill development. You will have the chance to work with Trend Bible on a live project, working with their insight team to evolve their key trends for their global client base.

View of central London, including River Thames and St Paul's Cathedral.

Visits and experiences

Visit new locations, gather new experiences and take part in opportunities beyond day to day study. Some examples include: London for career workshops with a University based In the City and visits from industry leaders and experts in their respective fields such as Hull based entrepreneur, Lucy Blackley, Tech Nation Regional Rising Star in 2020.

Courses

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Staff

Fashion Marketing