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Staff Profile

Anita Nayyar

Enterprise Academy Mentor

I am a Social Psychologist (MSc) who works with start ups, SMEs and established brands to co-create products and content with the end users they are intended for.

I have worked in innovation and market research departments for over 15 years with brands like Orange, McDonalds family propositions, Abbott and Air France KLM. I have also helped smaller startups co-develop go-to market concepts with their target audience.

I train small businesses and research agencies in consumer psychology, games for market researchers, research design, client management and creative thinking for innovation. I also work with clients to diversify and better include and represent minoritised audiences.

  • School – London