Staff Profile
Anita Nayyar
Enterprise Academy Mentor
I am a Social Psychologist (MSc) who works with start ups, SMEs and established brands to co-create products and content with the end users they are intended for.
I have worked in innovation and market research departments for over 15 years with brands like Orange, McDonalds family propositions, Abbott and Air France KLM. I have also helped smaller startups co-develop go-to market concepts with their target audience.
I train small businesses and research agencies in consumer psychology, games for market researchers, research design, client management and creative thinking for innovation. I also work with clients to diversify and better include and represent minoritised audiences.
- School – London
