Staff Profile
Dr Saira Ashfaq
Lecturer in Business Management; Deputy-Program Director (Global Business Management)
I am Dr Saira Ashfaq, a Lecturer in Business Management at York St John University (London). I have been working in higher education since 2013, starting at Foundation University Pakistan, moving into a leadership role as Campus Director and Coordinator at The University of Lahore in 2014, and most recently holding a teaching and research position at the University of Shanghai for Science and Technology in 2023. This international pathway reflects a sustained commitment to academic leadership and student success across Pakistan, China, and the UK.
- School – London
- Email – s.ashfaq@yorksj.ac.uk
- Research - View my work in RaY
- Postgraduate Research Supervisor
Further information
Teaching
With over 10 years of higher education teaching experience, my portfolio spans Corporate Governance, Financial Risk Management, International Business, and Business Sustainability. I design learning that blends real cases, and analytics informed decision making, aligned to programme learning outcomes and employability skills.
Research
My work appears in European Management Review and Technological Forecasting & Social Change (both CABS 3*). I hold a PhD in Management Studies, have received the Rector’s Research Reward, and secured an HEC Pakistan scholarship. I have contributed to funded projects, including an environmental sustainability project in China supported by the National Natural Science Foundation of China (NSFC) and a school-safety initiative in the UK. I supervise postgraduate students and serve on the editorial board of the Journal of Islamic Business & Management (CABS-ranked).
Publications and conferences
Saeed, A., Ali, A., & Ashfaq, S. (2024). Employees' training experience in a metaverse environment? Feedback analysis using structural topic modeling. Technological Forecasting and Social Change, 208, 123636.
Ashfaq, S., Riaz, H., Mujtaba, G., Saeed, A., & Baloch, M. S. (2024). Does CEO guilt influence the adoption of employee welfare practices? European Management Review.
Ashfaq, S., Liangrong, S., Waqas, F., Gulzar, S., Mujtaba, G., & Nasir, R. M. (2024). Renewable energy and green economic growth nexus: insights from simulated dynamic ARDL. Gondwana Research, 127, 288-300.
Mujtaba, G., & Ashfaq, S. (2022). The impact of environment degrading factors and remittances on health expenditure: an asymmetric ARDL and dynamic simulated ARDL approach. Environmental Science and Pollution Research, 29(6), 8560-8576.
Mujtaba, G., Akhtar, Y., Ashfaq, S., Abbas Jadoon, I., & Mahlaqa Hina, S. (2022). The nexus between Basel capital requirements, risk taking and profitability: what about emerging economies? Economic research-Ekonomska istraživanja, 35(1), 230-251.
Siddique, A., Kayani, G. M., & Ashfaq, S. (2021). Does heterogeneity in COVID-19 news affect asset market? Monte-Carlo simulation based wavelet transform. Journal of Risk and Financial Management, 14(10), 463.
Ashfaq, S., Ayub, U., Mujtaba, G., Raza, N., & Gulzar, S. (2021). Gainers and losers with higher order portfolio risk optimization. Physica A: Statistical Mechanics and its Applications, 563, 125416.
Anas, M., Mujtaba, G., Nayyar, S., & Ashfaq, S. (2020). Time-frequency based dynamics of decoupling or integration between Islamic and conventional equity markets. Journal of Risk and Financial Management, 13(7), 156.
Kayani, G. M., Ashfaq, S., & Siddique, A. (2020). Assessment of financial development on environmental effect: implications for sustainable development. Journal of Cleaner Production, 261, 120984.
Ashfaq, S., Kayani, GM, & Saeed, MA (2017). The Impact of Corporate Governance Index and Earnings Management on Firms' Performance: A Comparative Study on the Islamic versus Conventional Financial Institutions in Pakistan. Journal of Islamic Business and Management, 7(1), 126-139.
Ashfaq, S., Siddiqui, D. A., & Khan, M. (2016). Impact of Individualism, Collectivism, Mood, Proximity and Savings on Impulse Buying Behavior in Pakistan. Editorial Board, 1.
Ahmed, I., Mahmood, Ashfaq, S., & Farooq, U. (2012). Determinant attributes of customer choice of banks, supplying mortgage products. Journal of Economics and Behavioral Studies, 4(5), 287-296.
Professional activities
I actively contribute to the academic community as a member of the editorial board for reputable journals and a reviewer for several CABS-ranked journals, ensuring the dissemination of high-quality research in the field.
