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Staff Profile

Dr Alexandra Dales

Senior Lecturer in Business Management

Alexandra Dales

Qualifications: BA Hons, MA, PGCE, PhD.

I am an economic geographer and senior lecturer at York Business School (YBS), York St John University. My early research centred on examining food and general merchandise global production networks, national retail markets, and sourcing and supply networks in the UK and elsewhere from an economic geographical perspective.

I am Principle Investigator for an XR Stories Funded Project 'Sustainability Stories: Investigating the UK creative industry and the communication of sustainability'. The project brings together academic expertise in market economies and firms (York St John University), and sustainability (University of Leeds), and is exploring how SMEs involved in film, multimedia arts, advertising and immersive and interactive digital technologies can communicate sustainability transformations through creative storytelling in order to engage policy makers, consumers and market actors.

I specialise in qualitative research methods, in-depth secondary data collection and thematic analyses. I have been particularly successful at developing industry contacts and securing participant interviews within previous research projects in both UK and Southeast Asian contexts. As a result of my research, I have become highly skilled at interviewing diverse participants.

Teaching

I am currently working towards Senior Fellowship of the Higher Education Authority. I am also a fully qualified (PGCE) 11-18 teacher. 

I am module tutor for the following modules:

Undergraduate:

  • BMI5003M International Strategy and Global Dynamism

Postgraduate Taught:

  • MBI7001M International Trade and Business
  • MBI7002M Contemporary Theories in International Business

PhD Supervision:

  • Nahed Ahmed - Female Entrepreneurship and Social Capital in the Gaza Strip
  • Bassem Abudagga - Resilience in a conflict zone – the role of business resilience in the successful internationalization of Palestinian SMEs.

Research

I am an economic geographer and senior lecturer at York Business School (YBS), York St John University. My early research centered on examining food and general merchandise global production networks, national retail markets, and sourcing and supply networks in the UK and elsewhere from an economic geographical perspective.

My research has recently focused on Business and Sustainability. Alexandra is Principle Investigator for a University of York and XR Stories AHRC Funded Project 'Sustainability Stories: Investigating the UK creative industry and the communication of sustainability'. June 2022-February 2023.

The project brings together academic expertise in market economies and firms (York St John University), and sustainability (University of Leeds), and is exploring how SMEs involved in film, multimedia arts, advertising and immersive and interactive digital technologies can communicate sustainability transformations through creative storytelling in order to engage policy makers, consumers and market actors.

I specialise in qualitative research methods, in-depth secondary data collection and thematic analyses. I have been particularly successful at developing industry contacts and undertaking collaborations with external partners in the co-design of Digital, Immersive and Creative Arts outputs through supporting project development and decision-making process using evidence-based research. As a result of my research, I have become highly skilled at project management, working with diverse stakeholders and developing academic-industry relationships.

Recent research activities

York Business School Futures Seminar Series 2nd May 2018. Title: Variegated national retail markets: negotiating transformation through regulation in Malaysia and Thailand

Royal Geographical Society (with IGB) Annual International Conference, August 2019

Economic Geography Group AGM

Oxford Retail Futures Conference, December 2017

Said Business School, University of Oxford, Oxford. Panel: Policy implications of the spatial evolution of retailing Title: Regulating transformation in Thailand’s national retail market: negotiating transformation at the provincial scale.

Institute of Retail Studies Seminar Series, November 2017

The University of Stirling. Title: Variegated National Retail Markets in Malaysia and Thailand: Negotiating transformation through regulation. Invited by Professor Steve Burt and Professor Paul Freathy.

Royal Geographical Society (with IGB) Annual International Conference, August 2017. Panel: 'Financial geographies: trade, retail and markets.' Title: 'Malaysia’s national retail market: from competition to state supported transformation'.

Publications

Publications

  • Dales A., Coe N., and Hess M. (2018) Variegated national retail markets: negotiating transformation through regulation in Malaysia and Thailand, Economic Geographydoi.org/10.1080/00130095.2018.1476060
  • Dales, A. (2014) Diversifying retail and distribution in Thailand, by Endo Gen, The Developing Economies, 52, 2, 205-208. (Book review)

Citations

  • Doctoral thesis cited in Burt, S., Johansson, U. and Dawson, J. 2017. Dissecting Embeddedness In International Retailing. Journal of Economic Geography 17: 685-703.

Professional Activities

Reviewer for Geoforum.

As School Research and Knowledge Transfer lead I have responsibility for leading and delivering York Business School's research strategy across the school divisions Business and Management, Sociology and Law and Policing. This includes growing our external funding income and strengthening our existing research activities across the school.

Together with the Business Development Office I work with YBS colleagues towards Higher Education Innovation Fund bids and facilitate applied research projects with local and regional businesses and organisations within York and wider the North Yorkshire region.

In collaboration with the Research Office I support the York Business School's doctoral supervisory teams and postgraduate researchers.

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