Staff Profile
Dr Mingxue Wei
Lecturer in Business Management
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I am currently a Lecturer in Business Management at York St John University. I hold a Ph.D. in Marketing and Management from Newcastle University, UK, and a Master’s degree in Management and Information Systems from the University of Manchester, UK. My research is multidisciplinary, primarily focusing on customer experience and digital marketing, digital health and its business value, brand management and strategy, sustainable consumption, and information systems.
- School – London
- Email – m.wei@yorksj.ac.uk
Further information
Publications and conferences
Gupta, S., Wei, M., Tzempelikos, N., & Shin, M. M. (2024). Women empowerment: challenges and opportunities for sustainable development goals. Qualitative Market Research: An International Journal, 27(4), 608-630. https://doi.org/10.1108/QMR-11-2023-0160
Xu, L., Kong, Y., Wei, M., Wang, Y., Zhang, M., & Tjahjono, B. (2021). Combatting medical plastic waste through visual elicitation: Insights from healthcare professionals. Journal of Cleaner Production, 329, 129650. https://doi.org/10.1016/j.jclepro.2021.129650
Wu, Q., Wu, Q., Zhao, S., Wei, M., Wang, F.L. (2015). “Knowledge Communication Analysis Based on Clustering and Association Rules Mining.” In: Liu, A., Ishikawa, Y., Qian, T., Nutanong, S., Cheema, M. (eds) Database Systems for Advanced Applications. DASFAA 2015. Lecture Notes in Computer Science, vol 9052. Springer, Cham. https://doi.org/10.1007/978-3-319-22324-7_6
Wei, M., Gupta, S., Wang, Y. (2023). "Sustainable Consumption of Wearable Healthcare Devices: Insights from Senior Citizens in China." 7th International Conference of Marketing, Strategy & Policy Research (MSP 2023).
Wei, M., Gupta, S., Wang, Y. (2022). "Examining the Role of Customer Experience in the Sustainable Use of Wearable Healthcare Technology." 6th International Conference of Marketing, Strategy & Policy Research (MSP 2022).
Wei, M., Gupta, S., Wang, Y. (2022). "How Can Consumption of Wearable Healthcare Technologies by Senior Citizens be Made Sustainable? Evidence from Chinese Senior Citizens." 4th Annual Aston India Centre for Applied Research Conference (AICAR 2022).
Wei, M., Gupta, S., Wang, Y. (2022). "The Sustainable Consumption of Wearable Healthcare Devices: Evidence from Interviews with Senior Citizens in China." Conference on e-Business, eServices, and e-Society (I3E 2022).
Wei, M., Gupta, S., Wang, Y. (2022). "Enablers and Inhibitors Influencing Continued Use Intention of Wearable Health Technologies for Senior Citizens: A Literature-Based Framework." Northeast Digital Marketing Conference, UK (NEDM 2022).
Wei, M., Gupta, S., Wang, Y. (2021). " Literature Review of Affordance Theory and the Customer Experience Intellectual Framework in AI-Enabled Healthcare Technology." 5th International Conference of Marketing, Strategy & Policy Research (MSP 2021).
Wei, M., Gupta, S., Wang, Y. (2020). "Online Healthcare Consultation Services Diffusion in China: A Review." International Conference on Digital Health and Medical Analytics (DHA 2020).
