Dr Sarah Cooper

Teaching

My specialist areas are journalism and marketing, often in the context of fashion. My students explore readerships and consumers and gain an understanding of the key principles in creating effective content. We also discuss the ethics relating to the fashion and media industries, such as in terms of consumption habits and supply chains. I also teach practical skills, such as Adobe InDesign, and online-writing techniques, such as SEO, and supervise dissertations.

Research

My PhD explores the impact of haptics on the consumption of journalistic content. I have delivered papers related to the subject at conferences in Australia and across the UK. My contribution to knowledge relates to the quantification of the sensory stimuli, specifically in relation to haptics. In addition, I have contributed to conferences regarding excellence in teaching and a book on external examining. In addition, I am co-editor of the International Journal of Fashion Education, Teaching and Practice, currently an online publication showcasing progressive research relating to fashion.

Professional activities

I'm currently the external examiner for the MA Fashion, Enterprise and Society at the University of Leeds, and have been an external examiner at UAL and Solent University. I also edit my own online publication Yella (yella-yella.net), showcasing independent brands and entrepreneurs.

I have been the external advisor for two postgraduate degrees at the University of Salford.

I'm currently a member of the York St John academic board and have contributed to the work-based learning steering group (2022), Research into Professional Practice in Learning and Education (2022) and the action-learning sets (2023).

I'm co-editor of International Journal of Fashion Practice and Fashion Teaching in Higher Education.

Publications and conferences

PHD Leeds Beckett University, UK, October 2014 – December 2022 
‘Haptics and its impact on the consumption of journalistic content’

Publications and Conference Papers

Cooper, S and Pearman, S (2021) ‘Is there such a thing as comparableness? The challenges facing the EEs of higher-education courses delivered within further-education institutions.’ In:  Sengupta, E,. Blessinger, P., Ssemwanga, A., and Cozza, B., (eds) The Role of External Examining in Higher Education. UK: Emerald Publishing,  p61-77 (published June 2021)

Cooper, S (2019) ‘The impact of haptics on journalistic consumption.’ In: Association of Journalism Educators conference at Edinburgh International Magazine Festival, Scotland

Cooper, S (2019) ‘Haptics and its reshaping of the print landscape’. In: Retail Review, Retail Institute, UK.

Cooper, S (2017) 'The Impact of Haptics on the Consumption of Journalistic Content’ In: Reading and Its Objects conference, University of Sussex, Brighton, UK

Cooper, S and Butterfield, E (2017) 'Establishing students’ identity with course disciplines’. In: Developing Excellent Academic Practice conference’, Leeds Beckett University, Leeds, UK

Cooper, S (2016) ‘Haptics and media: the impact on journalistic-content consumption.’ In: Mapping the Magazine conference, University of Sydney, Australia

Cooper, S (2016) ‘Teaching by example.’ In: Delivering Excellence in HE conference, Southampton Solent University, UK

Cooper, S (2015) ‘‘Haptics and media: advances in haptic technology.’ In: Circom Executive Committee, Leeds Beckett University, UK

Research groups

Fashion and Clothing, York St John University, September 2023 - present

AR/VR, York St John University, January 2023 - present

University of Leeds, UK, May 2013 – September 2017 

‘House of Digital’, UK, September 2015 – September 2017

Conferences attended

'Delivering Excellence’ (2015)

‘Future of Media’ (2014)

Periodical Publishers Association conferences (2008, 2010)