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Staff Profile

Dr Sue Greenwood

Associate Head, Production

Staff profile image of Sue Greenwood

I've spent the last 12 years in teaching and research within journalism, specialising in digital and future of journalism, and following a 25-year career within the media industries.

Prior to joining York St John, I was Senior Lecturer in journalism at Staffordshire University and Course Leader for BA Hons Games Journalism & PR, where I also completed my PhD research looking at the role of Facebook in the public sphere during UK General Elections.

My research interests include Facebook within mass media and the public sphere; the future direction of journalism, particularly in relation to changing business models and technologies; and immersive journalism, including games, VR and AR in news story telling.

As a former journalist, I've worked in newspapers, web, and community television. I've been news editor at three daily newspapers (including the Hull Daily Mail and the Bradford Telegraph & Argus), and was regional managing editor for Northcliffe newspaper group's news websites across the north of England and Scotland.

My media background has tended to be at the technological edges of journalism and, as an entrepreneur myself, I've launched two news publishing start-ups and several award-winning and successful blogs.

Research

Book: ‘Future Journalism: Where we are and where we’re going’ (2018) Routledge

Future Journalism investigates where journalism has come from, where it is now and where it might be going, through a range of case studies on organisations pushing the traditional boundaries of journalism, including Vice, Buzzfeed, Bellingcat, The Washington Post, the Guardian, Circa and Narrative Science.

“Sue Greenwood has written a fantastically inspiring book. Future Journalism is thoroughly researched and beautifully written. Greenwood not only recounts engagingly the story of how modern journalism reacted to the digital disruption, she also points to where journalism can and might go from here. The book offers a brilliant wealth of theoretical reflection, case studies, and practical exercises that will be most useful for both journalism students and teachers.” – Imke Henkel, Senior Lecturer, School of English and Journalism, University of Lincoln, UK.

Conference paper: ‘An examination of Facebook as a space for political talk through ethnographic study of citizen engagement during the 2015 and 2017 UK General Elections’, (2018) presented at the International Annual Conference of the Political Studies Association, March 26th, 2018, Cardiff.

Conference proceedings paper: ‘Turning the wheels on journalism’s monster truck of change’, (2017) presented at the Association of Journalism Educators Summer Conference, June 2017, London. Published in Journalism Education Journal, Issue 6.3, AJE.

Chapter: ‘Blogging: how to do it and why’, in ‘Journalism: The Basics’, published by Staffordshire University, 2016

Paper: ‘A model failure: Why news can no longer pay its way’ (2013), Journal of Applied Journalism & Media Studies’, Issue 2.1, Intellect Books.

Professional activities

I am a Senior Fellow of the Higher Education Academy (SFHEA).