Dr Uma Padmini Ema

Teaching

I bring a broad and practical understanding of the evolving business landscape with 18 years of experience across management, research, and teaching. My main teaching expertise lies in business strategy, but I teach a wide range of master’s‑level programmes at YSJ, including the MBA, MSc Global Health, MSc Project Management, MRes Management Studies and MSc Digital Marketing.

I have worked with several respected institutions, including the University of Greenwich, Buckinghamshire New University, and the University of Bolton. Alongside my academic roles, my engagement with industry partners and my past industry experiences have enabled me to integrate real‑world insights and best practices into the learning experience.

My teaching philosophy is rooted in: Student‑centred learning, Experiential learning, Diversity and inclusivity, Active learning and Continuous improvement. A key focus in my approach is supporting students in developing strong AI‑enhanced employability skills, helping them gain the confidence and capabilities needed for a rapidly changing professional environment.

Research

My research primarily focuses on strategy, with particular interest in strategy and policy development for Cottage, Micro, Small, and Medium Enterprises (CMSMEs) and the Creative and Cultural Industries (CCI). I also explore related areas including leadership strategy, marketing strategy, and pedagogical research on teaching, learning, and the development of AI employability skills.

I adopt a mixed‑methods approach in my research, drawing on both quantitative and qualitative techniques. This allows me to examine complex issues from multiple perspectives, combining statistical analysis with rich, in‑depth insights to build a well‑rounded understanding of the topics I study.

I have contributed to a number of academic conferences, journal publications, and book chapters, and continue to develop research that supports both industry practice and higher‑education innovation.

Publications and conferences

2023 (Upcoming) - Pedological research on practical approaches to business development and value creation, YSJL

2023 (Upcoming) - Multidisciplinary research on artificial intelligence to be practiced in identifying authentic social media marketing, YSJL

2022 - A pedagogical approach to non-traditional teaching and learning in Higher Education, Symposium publication, London School of Science and Technology

2021 - Strategy and Policy Development for Conch Shell Industry in Bangladesh, Research paper publication, University of West of Scotland

2021 - Industrial Analysis of Conch Shell Industry in Bangladesh    Project involvement, University of West of Scotland

2020 - Economics of Conch Shell Industry in Bangladesh, Project involvement, University of West of Scotland

Mar 1, 2020 - Maximum Utilization of Waste Leather in fortuna Bangladesh, Thesis Paper, ResearchGate

Mar 1, 2020 - Asian financial crisis and Efficient Market Hypothesis: Actions and reactions on 20th century, Thesis Paper, ResearchGate

Oct 2019 - Strategical Approach of Business Analysis Professional into Conch Shell Industry Professional, Journal Publication     International Journal of Management and Applied Science (IJMAS)-IJMAS Volume-5, Issue-10

Jul 8, 2019 - Strategical Approach of Business Analysis Professional into Conch Shell Industry Professional, International Conference Proceeding, International Conference on Advances in Business Management and Information Technology (ICABMIT)

Jul 7, 2019    Strategical Approach of Business Analysis Professional into Conch Shell Industry Professional    International Conference Proceeding    International Society of Engineers and Researchers (ISER)

26th-27th June 2019 - Conch Shell Industry in Bangladesh    Conference Proceeding, Learning, Teaching and Research Conference at the University of West of Scotland

13th June 2019 - (1st Winner) - Conch Shell Industry in Bangladesh  3MT (3 Minute Thesis) Presentation, 3MT (3 Minute Thesis) Competition at the University of West of Scotland (London)

Professional activities

In my role, I engage in a wide range of professional activities that support both student learning and the wider academic community. My work includes teaching, curriculum development, and strengthening industry integration within business and health programmes. I also contribute to academic leadership as the YSJL Women’s Network Lead, where I support university‑wide strategy and policy discussions, staff development, and promotional mentoring. In addition, I provide student support through coaching, academic tutoring, and serving as a member of the Academic Misconduct Panels.

I am committed to delivering engaging and inclusive teaching, designing well‑structured module content, and providing constructive assessment and feedback that help students develop confidence, critical thinking, and strong professional skills. Alongside my teaching responsibilities, I am actively involved in research with national and international researchers in the field, ongoing professional development, administrative duties, and community engagement.

To enhance my professional practice and stay connected with current developments in higher education and management, I maintain active memberships with the Business Academy of Management, the UK Advising and Tutoring Association (UKAT), and Advance HE.

Overall, my aim is to prepare students for their future careers while contributing meaningfully to my academic community and supporting the continuous enhancement of higher‑education practice.