Research
Innovation and Technology for Sustainable Organisations (ITSO) Research Group
This research group is led by Muhammad Salman Shabbir.
The Innovation and Technology for Sustainable Organisations (ITSO) Research Group explores the transformative role of innovation, artificial intelligence (AI), and emerging technologies in modern organisations.
Our research focuses on how technological advancements drive sustainable development, enhance organisational resilience, and contribute to ESG (Environmental, Social, and Governance) goals.
Research focus
The group investigates key themes at the intersection of technology, sustainability, and business transformation, including:
- AI-driven innovation and decision-making in organisations.
- The impact of digital transformation on business sustainability.
- Technology-enabled solutions for ESG and corporate responsibility.
- Smart organisations: integrating AI, IoT, and automation.
- Ethical AI and responsible innovation in business.
- Technology adoption and change management in enterprises.
- The role of digital ecosystems in achieving the UN Sustainable Development Goals (SDGs).
Our approach
The ITSO Research Group applies interdisciplinary and applied research methods, leveraging both quantitative and qualitative approaches such as case studies, industry collaborations, big data analytics, and experimental research. Our work is aimed at informing business strategies, policymaking, and sustainable leadership practices.
Faculty mentorship and collaboration
A unique aspect of ITSO is its mentorship model, where faculty members guide and support peers in integrating innovative technologies and sustainable strategies into their teaching, research, and professional development. The group serves as a knowledge hub for researchers, practitioners, and policymakers to collaborate and share best practices. We actively engage with industry leaders, policymakers, and academic institutions to ensure that our research contributes to real-world challenges, fostering responsible technological progress that aligns with SDG targets and ESG principles.
Engagement and opportunities
- Regular research seminars and knowledge-sharing sessions.
- Collaborative projects with industry and policymakers.
- Funding support for AI and innovation-related research.
- PhD and faculty research mentorship Publication.
- Dissemination of research findings through conferences, journals, and policy briefs.
Get in touch
We welcome researchers, faculty members, and PGR students interested in contributing to this exciting and rapidly evolving field. If you are passionate about the role of technology and innovation in shaping sustainable organisations, we invite you to collaborate with us.
For further details, please contact Dr Muhammad Salman Shabbir (ITSO Research Group Lead) at m.shabbir@yorksj.ac.uk.
Research activity
Chen, N., & Shabbir, M. S. (2025). Social entrepreneurship education landscape mapping: A bibliometric analysis and analysis of empirical research. The International Journal of Management Education, 23(2), 101122. https://doi.org/10.1016/j.ijme.2024.101122
Yaa Dufie Nyantakyi, S., & Farooq, M. U. (2024). Generative AI in digital marketing for SME's in London: capabilities, limitations and future implications. GBATA 2024 DEVELOPING INNOVATIVE STRATEGIES FOR A CHANGING WORLD, 551-559. https://ray.yorksj.ac.uk/id/eprint/10680
Amin, N., Sharif, A., Shabbir, M. S., & Pan, Y. (2025). Evaluating the Impact of Natural Resource Rents, R&D Expenditures, Green finance and Energy Efficiency on Carbon Emissions in BRICS Economies: Greening the path to carbon neutrality in the post-COP 27 era. Technology in Society, 102826. https://doi.org/10.1016/j.techsoc.2025.102826
Zhang, X., Yang, E., & Thomas, N: Enterprise Management Control Systems in China, 2014, Berlin, Heidelberg: Springer, 352 pp. ISBN: 9783642547140. 10.1177/2319510X19883075
Fahlevi, Mochammad, Muhammad Ashar Asdullah, Fatima Ali Raza, Waqas Ahmad Watto, Mohammed Aljuaid, and Aulia Luqman Aziz. "The influence of information and communication technology on trade in developing countries and partners." Cogent Business & Management 11, no. 1 (2024): 2320814. https://doi.org/10.1080/23311975.2024.2320814
Bala, A., Yang, X., Adedotun, A., Khandelwal, S., & Jabir, A. (2024). Memristor crossbar-based learning method for ex situ training in neural networks. In Nanoscale Memristor Device and Circuits Design (pp. 91-109). Elsevier. https://doi.org/10.1016/B978-0-323-90793-4.00009-X
Jayaweera, Apurwa, and Muhammad Farooq. "Leveraging AI-driven digital marketing strategies to automate the lead generation mechanism of the real estate industry in the United States." GBATA 2023 Embracing the Positive Impact of Disruption in the Field of Futurism (2023). https://ray.yorksj.ac.uk/id/eprint/8825
Oluwadamilola Akingbotolu, D., Farooq, M., & Bowen, G. (2023). Enhancing Agile Productivity: Research Objectives for Exploring the Relationship Between Team Motivation and Agile Methodologies in Nigeria-Based Software Development Projects. GBATA 2023 Embracing the Positive Impact of Disruption in the Field of Futurism. https://ray.yorksj.ac.uk/id/eprint/8824
Gulati, K., & Mohsin Ali, R. (2021). Technology in Fintech Revolution and Future Advancements. Annals of the Romanian Society, 25(6), 5040-5046. https://ray.yorksj.ac.uk/id/eprint/9718
Shabbir, M. S. (2024). Exploring consumer behavioral intentions toward energy-efficient vehicles: an empirical study for advancing sustainable development goals. International Journal of Energy Sector Management. https://doi.org/10.1108/IJESM-04-2024-0014
Shaikh, S. S., Amin, N., Shabbir, M. S., & Song, H. (2024). Going Green in ASEAN: Assessing the Role of Eco‐Innovation, Green Energy, Industrialization, and Environmental Taxes in Achieving Carbon Neutrality. Sustainable Development. https://doi.org/10.1002/sd.3305
Mohsin Ali, R., Bali Mahomed, A. S., & Raja Yousaf, R. N. (2020). Impact of Social Influence on WhatsApp’s Organizational Usage within Malaysian HEI’s. International Journal of Advanced Science and Technology, 29(7), 1185-1193. https://ray.yorksj.ac.uk/id/eprint/9718
Asif, M., Amin, N., Shabbir, M. S., & Song, H. (2024). Balancing growth and sustainability: COP 28 policy implications of green energy, industrialization, foreign direct investment, and globalization in South Asia. Journal of Environmental Management, 369, 122290. https://doi.org/10.1016/j.jenvman.2024.122290
Shabbir, M.S. and Pallares-Venegas, E. (2024), "Influences of entrepreneurship skills and universities on the promotion of entrepreneurial intentions of students; mediating role of business simulation games", On the Horizon, Vol. 32 No. 1, pp. 1-14. https://doi.org/10.1108/OTH-10-2022-0062
Shabbir, M. S. (2023). Exploring the relationship between sustainable entrepreneurship and the United Nations sustainable development goals: A comprehensive literature review. Sustainable Development, 1– 16. https://doi.org/10.1002/sd.2570
Amin, N., Shabbir, M. S., Song, H., Farrukh, M. U., Iqbal, S., & Abbass, K. (2023). A step towards environmental mitigation: Do green technological innovation and institutional quality make a difference? Technological Forecasting and Social Change, 190, 122413. https://doi.org/10.1016/j.techfore.2023.122413
Group members
Dr Muhammad Salman Shabbir
Group leader, Program Director, School Research & Knowledge Transfer Co-Lead (London Campus)
Rana Mohsin Ali
Program Director, BS (Hons) Global Business Management
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Dr Muhammad Umar Farooq
Lecturer, Module Director Business Management
Muhammad Ashar Asdullah
Lecturer, Business Management
Anu Bala
Lecturer, Module Director Computer Science and Data Science
