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Undergraduate courses

Marketing and Fashion Marketing

The digital revolution has changed the face of marketing forever

Discover our Marketing and Fashion Marketing courses here, or apply now to start your course in 2024.

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Marketing is an exciting and dynamic subject area where every week can be different.

Studying a marketing course can lead to careers as a digital marketer, market researcher, event manager, marketing executive or social media manager. 


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Digital Marketing and Data Analytics BSc (Hons)

Learn to analyse, evaluate and develop digital marketing strategies which meet the needs of businesses in our changing world...

Fashion Marketing BA (Hons)

Develop your content creation skills, learn how to exploit the potential of social media and transform consumer insights into the fashion trends of the future...

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Marketing BA (Hons)

Whether you are interested in setting up your own company, working for a large organisation or joining the non-for-profit sector, this course will give you a broad understanding of how businesses operate...

Connections to industry

We will challenge you to apply your knowledge by working with our local, national and international industry partners. Expand your network and gain valuable experience with businesses including MINI, Make it York, Enterprise Rent-A-Car and Hiscox.

Recently, speakers from York City Football Club and The York Dungeon presented and set marketing tasks that were assessed as part of our course. These events are your opportunity to gain helpful industry insights and build your personal business networks. You will be treated as a fellow businessperson at these events. In the 2022 to 2023 academic year, our final year students participated in the Chartered Institute of Marketing Pitch Competition. A previous group made it to the finals.

Top talent

Your learning is informed by the most current thinking in the subject area. We partner with innovative industry professionals and our teaching staff are experts in their field. Throughout the course you will be able to engage with a range of practising marketers, organisations, employers, and entrepreneurs. You will also be supported in finding work experience opportunities.

Study abroad

Expand your subject knowledge, enhance your employability and explore a new country by studying abroad. You will have the opportunity to spend a semester at one of our partner institutions, without paying any additional tuition fees. This will not add extra time to your degree.

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