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Staff Profile

Dr Paul Stallard

Senior Lecturer

I completed an MSc in Society and Space at The University of Bristol in 1994 and a PhD in Geographies of Consumption investigating consumer subjectivity and retail branding at The University of Sheffield in 1999.

I then began a commercial career in marketing and health innovation. I worked for 15 years as a board level strategic partner in agencies including Jaywing, The Leith Agency and Stormbrands helping clients in multiple sectors deliver highly effective brand strategy, advertising and digital marketing.

I subsequently founded a successful brand strategy agency and worked as Brand Director for a global genetic health brand and as Managing Director of Europe for a global health and wellbeing brand.

I returned to academia in 2020 strongly motivated by using my academic and professional experience to help support students become world class marketers and business leaders.

Further information

Teaching

My teaching experience focuses on digital marketing, enterprise and entrepreneurialism and employability and personal development. At York St John I teach on a range of business and marketing related courses including:

Level 4

  • The Dynamics of Sports Marketing

Level 5

  • Marketing through Digital Activity
  • Career Development and Employability

Level 6

  • Media Communications and Football
  • Developing the Customer Experience
  • Global and Cross Cultural Marketing
  • Designing Your Marketing Career

Research

My research interests are focused on:

  • Pathways to entrepreneurialism
  • Consumer behaviour and subjectivity
  • The digital consumer
  • Multi-sensory marketing