Staff Profile
Dr Paul Stallard
Senior Lecturer
I completed an MSc in Society and Space at The University of Bristol in 1994 and a PhD in Geographies of Consumption investigating consumer subjectivity and retail branding at The University of Sheffield in 1999.
I then began a commercial career in marketing and health innovation. I worked for 15 years as a board level strategic partner in agencies including Jaywing, The Leith Agency and Stormbrands helping clients in multiple sectors deliver highly effective brand strategy, advertising and digital marketing.
I subsequently founded a successful brand strategy agency and worked as Brand Director for a global genetic health brand and as Managing Director of Europe for a global health and wellbeing brand.
I returned to academia in 2020 strongly motivated by using my academic and professional experience to help support students become world class marketers and business leaders.
- School – York Business School
- Email – p.stallard@yorksj.ac.uk
Teaching
My teaching experience focuses on digital marketing, enterprise and entrepreneurialism and employability and personal development. At York St John I teach on a range of business and marketing related courses including:
Level 4:
- The Dynamics of Sports Marketing
Level 5:
- Marketing through Digital Activity
- Career Development and Employability
Level 6:
- Media Communications and Football
- Developing the Customer Experience
- Global and Cross Cultural Marketing
- Designing Your Marketing Career
Research
My research interests are focused on:
- Pathways to entrepreneurialism
- Consumer behaviour and subjectivity
- The digital consumer
- Multi-sensory marketing
