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Brand guidelines

Our visual style

You can use this section to download brand assets or learn more about the visual style guides we work with. You can also find out how to request photo, video or graphic design work from our creative teams.

Students sitting on grass in sun on campus

If you are a member of York St John staff and need brand assets, or want more about what our creative teams can do for you, this section has all the tools you need.

Our visual assets are an important part of our brand, and our style reflects our values. Across all creative formats, we present ourselves as inclusive, welcoming, friendly and inspiring through our design and imagery.

Requesting creative assets

Within the Marketing team at York St John University we have in house Graphic Design, Photography, and Video Content Production professionals.

Their main role is to create materials which enhance the undergraduate and postgraduate student recruitment campaign activity, and this is how they spend the majority of their time. However, we can sometimes support with other projects taking place across the University. If we are not able to help you directly, we will be able to offer guidance on how best to work with freelance providers, and suggest some options.

The more notice you can give us, the more likely it is that we will be able to fit it in around our workload and provide the best support we can.

Downloadable brand assets

Access useful brand assets, along with guidance on how best to use them. Downloadable assets include:

  • Logos
  • Font
  • Patterns
  • Templates for business cards, letterheads and presentations

If there is something else you need with York St John University branding, let us know by emailing designers@yorksj.ac.uk

York St John University sub brands

within the main University brand, we sometimes use various sub brands. Find out more about when and how we use these.