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Brand guidelines

Our visual style

You can use this section to find out about our visual asset style guide or request creative assets.

Students sitting on grass in sun on campus

If you are a member of York St John staff and would like to find out more about what our creative teams can do for you, our requesting creative assets section has all the tools you need.

Our visual assets are an important part of our brand, and our style reflects our values. Across all creative formats, we present ourselves as inclusive, welcoming, friendly and inspiring through our design and imagery.

Requesting creative assets

Within the Marketing team at York St John University we have in house Graphic Design, Photography, and Video Content Production professionals.

Their main role is to create materials which enhance the undergraduate and postgraduate student recruitment campaign activity, and this is how they spend the majority of their time. However, we can sometimes support with other projects taking place across the University. If we are not able to help you directly, we will be able to offer guidance on how best to work with freelance providers, and suggest some options.

The more notice you can give us, the more likely it is that we will be able to fit it in around our workload and provide the best support we can.

Our brand assets

Guidance on how to use our brand assets. Download assets including:

  • Logos
  • Font
  • Patterns
  • Templates for business cards, letterheads and presentations