Brand guidelines
Logo
Downloadable logo assets and guidance on how to use them.
On this page you can find guidance on our primary and secondary logos and how to use them. You can also find information about our crest.
For assistance with the application of the brand please contact the Marketing team: marketing@yorksj.ac.uk.
Primary logo
There are 2 versions of the primary York St John University logo:
- Transparent logo in black
- Transparent logo in white
The transparent logo in black should be used when placed on a white or clear background.
The transparent logo in white should be used when placed on a dark image or background. It can also be used as an alternative logo on a white background.
Correct primary logo usage
Bounding box
Each version of the logo comes with a bounding box as part of the file. This is the space around the typography that is the same width as the letter 'N' from the logo. On the primary logo this is not visible, but it's still there when you import it into your document. It is more visible on the secondary brand logo.
Safe zone
On top of the bounding box, there should also be a safe zone in place to stop the logo getting too close to the edge of a page. This should be roughly set to the height of 2 from the logo stacked.
If you want to place the logo over graphics, patterns, typography or imagery, then you should consider using the secondary brand logo with a visible bounding box.
Minimum size
The minimum size for the primary logo bounding box is 15mm high. This is the same for both versions of the primary logo.
Examples
Primary brand logo placed on a plain, contrasting background.
Primary brand logo placed on an area of the background image which is not busy, so the logo can be easily read.
Incorrect primary logo usage
The logo should not be edited or used in any of the below ways.
Do not change the colour.
Do not stretch or distort the logo.
Do not change or alter the logo text without approval from the Marketing team.
Do not change the line device.
Do not place into a shape without approval from the Marketing team.
Do not add an extra line alongside the logo.
Do not skew or rotate the logo.
Do not add effects such as drop shadows to the logo.
Do not place the logo onto an image where it will not stand out.
Secondary logo
We have created a secondary version of the York St John University logo that is a solid black box version. This can be used when the logo needs to be overlaid onto graphics, textures or images. It can also be used when the logo needs more impact on a communication.
This version should only be considered for use when either versions of the primary logo are not legible.
Correct secondary logo usage examples
Secondary brand logo placed over an image.
Secondary brand logo placed over pattern graphics.
The Crest
The York St John University crest has been an important symbol of the University's identity and heritage for over 60 years. The crest connects us with the city of York and the county of Yorkshire. It includes our Latin motto, which translates as 'that they should have life and have it more abundantly'.
The crest is not designed to be a modern logo and it should not be used as such. As a standalone design it does not include the University's name. Therefore it only should be used for specific activities where the association to the University is clear. This includes its usage on sports team kits and as part of the graduation ceremonies.
The crest is the preserve of the University's Vice Chancellor's Office and any other application of the crest should be with the Vice Chancellor's approval.
Full colour York St John University crest
Black York St John University crest
White York St John University crest
