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Brand guidelines

Colour and pattern

Using the York St John University colours and patterns.

Should you need assistance in the application of the brand please contact the Marketing team: marketing@yorksj.ac.uk.

Colour

Primary colour palette

Our primary colours are black or white. This clean and simple palette keeps our brand understated and allows us to apply colour from the subject matter.

Black

Pantone® Process Black

C:0 M:0 Y:0 K:100

R:0 G:0 B:0

#000000

White

C:0 M:0 Y:0 K:0

R:255 G:255 B:255

#FFFFFF

Supporting colours

To accompany our primary colour palette we also have a range of supporting colours which can be used to enhance our designs. These colours have been selected from the York St John University crest.

We have split these colours into 2 palettes to make it easier for you to select the right one for your communications.

The main thing to remember is to only use 1 colour to support the primary palette of black and white.

Supporting colour palette set 1

These colours may also be used as 10% tints which gives a more varied spectrum of design.

Red

Pantone® 032C

C:0 M:88 Y:68 K:0

R:243 G:52 B:64

#F33440

Orange

Pantone® 021C

C:0 M:78 Y:100 K:0

R:255 G:81 B:0

#FF5100

Yellow

Pantone® 1235C

C:0 M:33 Y:90 K:0

R:255 G:183 B:27

#FFB71B

Blue

Pantone® 072C

C:100 M:90 Y:11 K:2

R:0 G:15 B:159

#000F9F

Green

Pantone® 349C

C:90 M:32 Y:93 K:24

R:0 G:105 B:55

#006938

Supporting colour palette set 2

This is our tertiary colour palette. These are to be used on more formal design pieces, such as Vice Chancellor's publications, letters and official documents.

These colours should only be used as backgrounds or accents to avoid legibility issues and preserve clarity.

Stone

Pantone® 4525C

C:29 M:23 Y:53 K:5

R:198 G:183 B:132

#C6B784

Grey

Pantone® Warm Gray 3C

C:27 M:24 Y:28 K:5

R:191 G:183 B:176

#BFB7B0

Campaign colours and patterns

For specific recruitment cycles, we will work with a set colour scheme and unique design style. These can sometimes look very different to the main University branding, and they are used exclusively for materials relating to a recruitment cycle, such as the prospectus, UCAS stands, and website landing pages aimed at incoming students. We do not use these specific materials for more general University materials aimed at current students, staff, or the general public.

For more details contact marketing@yorksj.ac.uk.