Brand guidelines
Colour and pattern
Using the York St John University colours and patterns.
Should you need assistance in the application of the brand please contact the Marketing team: marketing@yorksj.ac.uk.
Colour
Primary colour palette
Our primary colours are black or white. This clean and simple palette keeps our brand understated and allows us to apply colour from the subject matter.
Black
Pantone® Process Black
C:0 M:0 Y:0 K:100
R:0 G:0 B:0
#000000
Pantone® Process Black
C:0 M:0 Y:0 K:100
R:0 G:0 B:0
#000000
White
C:0 M:0 Y:0 K:0
R:255 G:255 B:255
#FFFFFF
C:0 M:0 Y:0 K:0
R:255 G:255 B:255
#FFFFFF
Campaign colours and patterns
For specific recruitment cycles, we will work with a set colour scheme and unique design style. These can sometimes look very different to the main University branding, and they are used exclusively for materials relating to a recruitment cycle, such as the prospectus, UCAS stands, and website landing pages aimed at incoming students. We do not use these specific materials for more general University materials aimed at current students, staff, or the general public.
For more details contact marketing@yorksj.ac.uk.