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Brand guidelines

Photography style

Guidance on our photography style for creative professionals.

Our house photography style helps us maintain a consistent look and feel for images of York St John University.

Portraits (including student case studies and staff photo shoots)

For our staff photos and student case studies, our house style is:

  • Against a white backdrop
  • Landscape orientation
  • Happy, smiley, approachable poses
  • Fun and brightly coloured clothing wherever possible, trying to avoid very obvious brand logos
  • Providing several different options for each individual

Event photography

We prefer a naturalistic, documentary style of event photography, with a happy and relaxed tone.

An event shoot should include a mixture of wide shots, portraits and details.

Copy space

Our photography is often used by our Graphic Designers for print or digital assets where images need to be combined with text. It is very helpful to have images with copy space alongside the main subject(s).

Files

Please send photography sets over as high resolution JPEGs, and named in a descriptive way which will help us to identify the specific event or shoot.