Staff Profile
Oliver MacDonald
Visiting Lecturer
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I graduated from York St John University in 2016 after studying BA (Hons) in Business Management with Information Technology. After graduating, I went to the University of York (2016) to pursue an MSc in Information Technology, which gave me the academic skills and knowledge to apply this in the workplace. I decided in 2019 to undertake a PGCE in Computer Science at Sheffield Hallam University, where I worked full-time as a secondary and sixth-form tutor teaching business and computer science. Skip forward a few years, and I am here at York St John lecturing to students who are passionate about business with a keen focus on IT and Computing, such as artificial intelligence, big data and CRM systems.
- School – York Business School
- Email – o.macdonald@yorksj.ac.uk
Teaching
I teach across all courses at York Business School, ranging from Foundation Program to Master, from Managing People and Processes to Technological Issues in the Digital Era. I specialise in subjects related to my academic and professional expertise (Information Technology, Business Computing, Education and Marketing), and currently teaching on:
- Managing People and Process (BMB3006M)
- Business Analytics and Blockchain (BMD4002M)
- Understanding Customers and Markets (BMM4008M)
- Technological Issues in the Digital Era (BMD6003M)
- Digital and Interactive Marketing (MBM7004M)
- Digital Marketing and Data Analytics (MBB7009M)
Research
Current research interests include:
- Education
- Business
- IT (artificial intelligence, ChatGPT)
Professional Activities
As well as lecturing, I assess business and IT apprentices to ensure they meet the standard set by the awarding body; this allows me to interact within the workplace and learn what skills and knowledge are essential. In addition, I work as an external examiner for OCR, assessing and marking student work.
