On this course we will guide you through the key elements of fashion marketing. You will learn how the fashion industry develops strategies in line with their target market. Explore how consumer behaviour theories are applied within a fashion context. You will come to understand how product, pricing and distribution strategies differ for both mass and luxury markets. Alongside this you will study the key principles of modern marketing and communications. Through your modules you will gain an understanding of a wide range of theories and concepts across fashion and marketing, including:

• The marketing mix
• Consumer behaviour
• Distribution, retail and supply chain
• Product development and product lifecycle
• Green design and sustainability
• Fashion communications and marketing.

To enhance your learning, you will have the opportunity to learn from industry specialists throughout the course. Attend guest lectures and work on live fashion briefs to give you desirable experience and knowledge. You will also create your work by using industry standard software, such as the Adobe creative suite which includes Illustrator, Photoshop and InDesign.

As a Business School we are passionate about social responsibility and sustainability, which is especially important in fashion. As such, these values and this commitment will be embedded throughout this course. You will learn about the increasing demand for more sustainable sources and for a ‘green’ supply chain in the fashion market.

We are a Principles of Responsible Management Education (PRME) signatory for the United Nations. Our mission is to develop your potential so that you can make a difference in society.

Year 1

Our academic year is split into 2 semesters.

In your first year, you will study:

• 3 compulsory modules in semester 1
• 3 compulsory modules in semester 2.

You can find out which modules are available in each semester on the Course Specifications.

Modules

Year 2

In your second year you will study:

• 3 compulsory modules in semester 1
• 2 compulsory modules and 1 optional module in semester 2.

You can find out which modules are available in each semester on the Course Specifications.

Optional modules will run if they receive enough interest. It is not guaranteed that all modules will run every year.

Modules

Year 3

In your third year you will study:

• A compulsory dissertation module across semesters 1 and 2
• 2 compulsory modules in semester 1
• 2 compulsory modules in semester 2.

You can find out which modules are available in each semester on the Course Specifications.

Optional modules will run if they receive enough interest. It is not guaranteed that all modules will run every year.

Optional Placement Year

On all of our business courses you can choose to go on a placement year. This is usually between years 2 and 3 of your course. This is a great opportunity to gain professional experience alongside your academic qualification and boost your career prospects. You will pay 15% of a standard annual tuition fee on your placement year. You do not need to decide on this before you apply, we will support you in making the decision and finding a suitable placement.

Modules

Teaching and learning

All of your modules will be delivered using a variety of different teaching sessions. This includes:

• Lectures
• Seminars
• Guest speakers
• Workshops
• Events.

Each module has 3.5 hours of contact time a week. This consists of a 1.5 hour lecture and a 2 hour seminar. 1 to 1 time can be booked through our tutorial booker system.

You will have regular individual tutorial sessions with your academic tutors to support your learning. You will also have opportunities to gain work experience through modules which take your learning beyond the classroom and into the city.

Our teaching draws on both our research and professional experience. This means your learning is informed by the most current thinking in the subject area. You can find out more about our research and backgrounds by visiting our staff pages.

Assessment

We use a wide variety of assessment types, which help you to develop skills relevant to the workplace. This includes:

• Written assignments
• Individual and group presentations
• Exams
• Practical activities.

You will receive feedback on your work throughout each module. This will help you to improve your work for your graded assessments. We will advise you on developing your skills, useful areas for research and how to extend your business knowledge further.

Professional skills

We encourage you to extend your learning through Continuing Professional Development as you study. Our Success Lab provides extra events, short courses and opportunities to help you make the most of your degree. The academic and professional skills you develop through this will help to boost your employability when you graduate.

Your future with a degree in Fashion Marketing

This course will give you the expertise and experience you need for a variety of fashion careers. The transferrable skills you gain in communication, presentation and commercial awareness will also prepare you for a range of roles in related industries.

This degree could be the first step toward your career as a:

• Event manager
• Market researcher
• Product manager
• Public relations officer
• Retail buyer
• Visual merchandiser.

Discover more career options on Prospects careers advice pages.

You could also progress onto a postgraduate degree and take your learning even further.

Postgraduate courses at York St John University

International Fashion Marketing MSc

Whatever your ambitions, we can help you get there.

Our careers service, LaunchPad provides career support tailored to your ambitions. Through this service you can access:

• Employer events
• LinkedIn, CV and cover letter sessions
• Workshops on application writing and interview skills
• Work experience and volunteering opportunities
• Personalised career advice.

This support doesn't end when you graduate. You can access our expert career advice for the rest of your life. We will help you gain experience and confidence to succeed. It's your career, your way.

Qualifications

Calculate your UCAS Tariff points

International Students

If you are an international student you will need to show that your qualifications match our entry requirements.

Information about international qualifications and entry requirements can be found on our International pages.

If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.

International entry requirements

This course is available with foundation year

If you do not yet meet the minimum requirements for entry straight onto this degree course, or feel you are not quite ready for the transition to Higher Education, this is a great option for you. Passing a foundation year guarantees you a place on this degree course the following academic year.

Business foundation year

Mature Learners Entry Scheme

If you have been out of education for 3 years or more and have a grade C GCSE in English Language or equivalent, you are eligible for our entry scheme for mature learners. It's a scheme that recognises non-traditional entry qualifications and experience for entry onto this course. Information on how to apply can be found on our dedicated page.

Mature entry offer scheme

Advanced Entry

Considering transferring to join us in year 2 or 3 of our Business Courses? Please see our Advanced Entry page for information on the courses available and how to apply.

Terms and conditions

Our terms and conditions, policies and procedures contain important information about studying at York St John University. You can read them on our Admissions page.

To study for an undergraduate degree with us, you will need to pay tuition fees for your course. How much you pay depends on whether you live inside the UK or EU, or internationally (outside the UK/EU). Tuition fees may be subject to inflation in future years.

UK and EU 2021 entry

The tuition fee for 2021 entry onto this course is £9,250 per year for full time study.

This price applies to all UK/EU, Jersey, Guernsey and Isle of Man students.

You can find out more about funding your degree by visiting our funding opportunities page.

Funding Opportunities

Placement year funding

If you choose to take a placement year, and your course offers it, you can apply for the Tuition Fee and Maintenance Loan for your placement year. How much you are awarded is based on the type of placement being undertaken and whether it is a paid or unpaid placement. The tuition fee for your placement year will be reduced.

Tuition Fees

International 2021 entry

The tuition fee for 2021 entry to this course is £12,750 per year for full time study.

This price applies to all students living outside the UK/EU.

Due to immigration laws, if you are an international student on a Student Visa, you must study full time. For more information about visa requirements and short-term study visas, please visit the International Visa and Immigration pages.

Find out more about funding your degree.

International Fees and Funding

Accommodation and living costs

For detailed information on accommodation and living costs, visit our Accommodation pages.

Financial help and support

Our Funding Advice team are here to help you with your finances throughout your degree. They offer a personal service that can help you with funding your studies and budgeting for living expenses. 

All undergraduates receive financial support through the York St John Aspire card. Find out more about the Aspire scheme and how it can be used to help you purchase equipment you need for your course. 

ASPIRE CARD