Fashion Marketing BA (Hons)

On this course we will guide you through the key elements of fashion marketing. You will learn how the fashion industry develops strategies in line with their target market. Explore how consumer behaviour theories are applied within a fashion context. You will come to understand how product, pricing and distribution strategies differ for both mainstream and luxury markets. Alongside this you will study the key principles of contemporary marketing and communications. Through your modules you will gain an understanding of a wide range of theories and concepts across fashion and marketing, including: 

• Fashion communications, digital marketing, and social media 
• Trend forecasting 
• Brand strategy 
• Buying, retail and supply chain 
• Product development and fashion lifecycle 
• Sustainability and ethics 

To enhance your learning, you will have the opportunity to learn from industry specialists throughout the course and attend guest lectures and work on live fashion briefs with leading fashion companies to give you the opportunity to develop your experience and knowledge of the industry.

The course offers you a professional development system that runs throughout the duration of your degree. We will give you invaluable, personalised career advice that culminates in the final year module, Fashion Career Planning and Portfolio. You are given the opportunity to identify and develop your career path and build the right profile for yourself through initiatives we have developed. In the past we have delivered career workshops in London with a leading luxury fashion recruitment agency, and a mentorship scheme. The mentors are specialists in their field and have supported our students with their future career goals by helping them to create their own professional identity, and the skills they will need by sharing their own insights on a one-to-one basis. 

You will have the opportunity throughout your studies to work with many of our industry partners through our academic’s strong professional links. Your briefs could include developing a new social media strategy for a brand, working with a trend agency developing innovative solutions for their client base, or a new strategy for a global brand.   

You will also develop your creative skills by using industry standard software, such as the Adobe creative suite which includes Illustrator, Photoshop and InDesign. In addition, you will have the opportunity to develop your technical skills using Product Lifecycle Management systems (PLM) software, a bonus if you are considering buying and merchandising as a career.  

As a Business School we are passionate about social responsibility and sustainability, which is especially important in fashion. These values and this commitment will be embedded throughout this course. You will work on projects that develop innovative, sustainable, and ethical solutions for fashion companies. We are a Principles of Responsible Management Education (PRME) signatory for the United Nations. Our mission is to develop your potential so that you can make a difference in society. 

Get a head start on career experience and work with the Business Consultancy Clinic to provide support to businesses of many scales and industry. Take the opportunity to earn while you learn on your year in industry. You can gather skills and knowledge from a temporary position in a professional environment, this can then be applied to the work you do in your final year and beyond. 

On this course you will have many chances to visit new locations, gather new experiences and take part in opportunities beyond day-to-day study. We regularly review and adapt the delivery and initiatives to reflect changes in the industry and ensure your learning is in line with industry practice.  

Year 1

Our academic year is split into 2 semesters.

In your first year, you will study:

• 2 compulsory modules and 1 optional module in semester 1
• 3 compulsory modules in semester 2

You can find out which modules are available in each semester on the Course Specifications.

Modules

Year 2

In your second year you will study:

• 3 compulsory modules in semester 1
• 2 compulsory modules and 1 optional module in semester 2

You can find out which modules are available in each semester on the Course Specifications.

Optional modules will run if they receive enough interest. It is not guaranteed that all modules will run every year.

Modules

Year 3

In your third year you will study:

• A compulsory dissertation module across semesters 1 and 2
• 2 compulsory modules in semester 1
• 2 compulsory modules in semester 2

You can find out which modules are available in each semester on the Course Specifications.

Optional modules will run if they receive enough interest. It is not guaranteed that all modules will run every year.

Optional Placement Year

On all of our business courses you can choose to go on a placement year. This is usually between years 2 and 3 of your course. This is a great opportunity to gain professional experience alongside your academic qualification and boost your career prospects. You will pay 15% of a standard annual tuition fee on your placement year. You do not need to decide on this before you apply, we will support you in making the decision and finding a suitable placement.

Modules

Teaching and learning

All of your modules will be delivered using a variety of different teaching sessions. This includes:

• Lectures
• Seminars
• Guest speakers
• Workshops
• Events

Each module has 3.5 hours of contact time a week. This consists of a 1.5 hour lecture and a 2 hour seminar. 1 to 1 time can be booked through our tutorial booker system.

You will have regular individual tutorial sessions with your academic tutors to support your learning. You will also have opportunities to gain work experience through modules which take your learning beyond the classroom and into the industry.

Our teaching draws on both our research and professional experience. This means your learning is informed by the most current thinking in the subject area. You can find out more about our research and backgrounds by visiting our staff pages.

Assessment

We use a wide variety of assessment types, which help you to develop skills relevant to the workplace. This includes:

• Written assignments
• Individual and group presentations
• Exams
• Practical activities

You will receive feedback on your work throughout each module. This will help you to improve your work for your graded assessments. We will advise you on developing your skills, useful areas for research and how to extend your business knowledge further.

Professional skills

We encourage you to extend your learning through Continuing Professional Development as you study. Our Success Lab provides extra events, short courses and opportunities to help you make the most of your degree. The academic and professional skills you develop through this will help to boost your employability when you graduate.

Your future with a degree in Fashion Marketing

This course will give you the expertise and experience you need for a variety of fashion careers. The transferrable skills you gain in communication, presentation and commercial awareness will also prepare you for a range of roles in related industries.

This degree could be the first step toward your career as a:

• Brand manager
• Trend forecaster
• Digital media specialist
• Marketing and PR
• Fashion buyer or merchandiser
• eCommerce marketing manager

Discover more career options on Prospects careers advice pages.

You could also progress onto a postgraduate degree and take your learning even further.

Postgraduate courses at York St John University

International Fashion Marketing MSc

PGCE at York St John University

Further your education and work towards a rewarding career in teaching by studying for a Postgraduate Certificate in Education (PGCE) after you graduate. For over 180 years, we have worked with enthusiastic individuals who want to shape the future of young people across both primary and secondary school settings. You'll spend a lot of time in schools, developing your practice by teaching. You will graduate with Qualified Teacher Status and become part of the well respected alumni of York St John educators.

Discover more about PGCE

Whatever your ambitions, we can help you get there.

Our careers service, LaunchPad provides career support tailored to your ambitions. Through this service you can access:

• Employer events
• LinkedIn, CV and cover letter sessions
• Workshops on application writing and interview skills
• Work experience and volunteering opportunities
• Personalised career advice

This support doesn't end when you graduate. You can access our expert career advice for the rest of your life. We will help you gain experience and confidence to succeed.

Qualifications

Calculate your UCAS Tariff points

International students

If you are an international student you will need to show that your qualifications match our entry requirements.

Information about international qualifications and entry requirements can be found on our International pages.

If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.

International entry requirements

This course is available with foundation year

If you do not yet meet the minimum requirements for entry straight onto this degree course, or feel you are not quite ready for the transition to Higher Education, this is a great option for you. Passing a foundation year guarantees you a place on this degree course the following academic year.

Business foundation year

Mature Learners Entry Scheme

If you have been out of education for 3 years or more and have a grade C GCSE in English Language or equivalent, you are eligible for our entry scheme for mature learners. It's a scheme that recognises non-traditional entry qualifications and experience for entry onto this course. Information on how to apply can be found on our dedicated page.

Mature entry offer scheme

Advanced entry

Considering transferring to join us in year 2 or 3 of our Business Courses? Please see our Advanced Entry page for information on the courses available and how to apply.

Terms and conditions

Our terms and conditions, policies and procedures contain important information about studying at York St John University. You can read them on our Admissions page.

To study for an undergraduate degree with us, you will need to pay tuition fees for your course. How much you pay depends on whether you live inside the UK, or internationally (outside the UK). Tuition fees may be subject to inflation in future years.

UK 2023 entry

The tuition fee for 2023 entry onto this course is £9,250 per year for full time study.

This price applies to all UK, Jersey, Guernsey and Isle of Man students.

You can find out more about funding your degree by visiting our funding opportunities page.

Funding Opportunities

Placement year funding

If you choose to take a placement year, and your course offers it, you can apply for the Tuition Fee and Maintenance Loan for your placement year. How much you are awarded is based on the type of placement being undertaken and whether it is a paid or unpaid placement. The tuition fee for your placement year will be reduced.

Tuition fees

International 2023 entry

The tuition fee for 2023 entry to this course is £13,000 per year for full time study.

This price applies to all students living outside the UK.

Due to immigration laws, if you are an international student on a Student Visa, you must study full time. For more information about visa requirements and short-term study visas, please visit the International Visa and Immigration pages.

Find out more about funding your degree.

International Fees and Funding

Accommodation and living costs

For detailed information on accommodation and living costs, visit our Accommodation pages.

Financial help and support

Our Funding Advice team are here to help you with your finances throughout your degree. They offer a personal service that can help you with funding your studies and budgeting for living expenses.

For advice on everything from applying for scholarships to finding additional financial support email fundingadvice@yorksj.ac.uk.