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York Business School

Undergraduate courses

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Showing 1 - 8 of 8 results
  • The global business environment continues to become increasingly competitive and challenging. Businesses need to be more innovative, take more risks and develop sustainable business models that serve their customers and have a…
    • Undergraduate
    • York campus
    • Foundation year available
  • Give yourself a competitive edge in the increasingly digital led marketing industry. Discover how digitally focused marketing strategies can integrate with more traditional techniques. Learn to use these strategies to attract new …
    • Postgraduate Taught
    • Online
  • Learn about the value of, and methods for, determining return on investment of internet marketing programmes. You will cover online visitor and buyer behaviour, customer journey mapping, mobile marketing, and social media. You…
    • Postgraduate Taught
    • London campus
  • Gain the skills and knowledge you need to become a successful marketer in the global fashion industry by joining our creative community. With strong professional links to the world of fashion, this course will prepare you for the …
    • Undergraduate
    • York campus
    • Foundation year available
  • Fashion is an exciting and fast-paced industry and consumer demands are evolving all the time. This course will give you an in-depth understanding of marketing theory and principles, with a special focus on the challenges and…
    • Postgraduate Taught
    • York campus
  • In today’s world businesses need to be more innovative, take more risks and develop more sustainable marketing strategies. They need to do this whilst serving their customers and having a positive impact on society’s well-being.…
    • Undergraduate
    • York campus
    • Foundation year available
  • Marketing is central to the success of organisations. This Marketing MSc will introduce you to the diverse and exciting area of business, exploring everything from marketing strategy to brand management. The course brings…
    • Postgraduate Taught
    • York campus
  • Completing a foundation year will prepare you for university level study. This course will provide you with broad ranging knowledge, along with the vital skills and experience you need to excel in your chosen course. This is an…
    • Foundation Year
    • York campus