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York St John London Campus - Careers

Enterprise Academy

Find out about our start-up and leadership accelerator programme.

Happy smiling students outside on London Campus. Image has Enterprise Academy branding graphics overlaid.

The Enterprise Academy is our start-up and leadership accelerator programme, developed and delivered by entrepreneurs and industry professionals.

Through the structured 24 week programme, we support our students through the entrepreneurial journey, from ideation to investment-readiness, and everything in between.

You will learn how to evaluate and assess your market, your customer, and yourself, helping to turn your passion a reality.


Course structure

In Semester 1 you will study a series of core modules. You will then follow a pathway of your choice in Semester 2. There are 2 pathways to choose from.

Enterprise Pathway

The Enterprise Pathway is designed for students who are looking to launch their business. Maybe you have a great idea and are not sure where to start. Maybe you have an existing business and would like to know how to reach the next level of growth. Maybe you have a side-hustle and want to explore how you can make it a full time opportunity.

In the Enterprise Pathway we will focus on improving your 'investment readiness.' You will learn accurate forecasting techniques as well as preparing for our Big Pitch Competition, where you will have the opportunity to win cash prizes and potential funding for your business.

Leadership Pathway

If launching a business isn't right for you, the Enterprise Academy also serves as a leadership development programme. In the leadership pathway, we focus on self-development, equipping you with the skills to become an effective leader within an existing organisation, with workshops focusing on effective communication, influencing, negotiation, accountability and coaching.

How you will study

Teaching and learning

Modules are delivered using a range of teaching, learning and assessment strategies. These include:

Lectures and seminars

The Enterprise Academy programme will be delivered both virtually and on campus. Each week, there is 1 lecture, followed by 2 two-hour group seminar sessions with your allocated Enterprise Academy Mentor. Here, your mentor will guide you through the task, assist with any knowledge gaps, and pass on their considerable experience.

After your sessions each week, you will be expected to complete a reflective survey on PebblePad, reflecting on what you have learnt and the activities you have completed.


You will study the following modules:

  • Self-understanding
  • Ideation
  • Market research
  • Target audience
  • Value proposition
  • Business models
  • Project planning
  • Marketing
  • Legal

Experiences and opportunities

Competitions and opportunities

Throughout your Enterprise Academy journey we have some really exciting perks, opportunities and competitions lined up for you to participate in.

Examples include working with peers in digital marketing, receiving a budget to test your marketing strategy, a talk from a prominent entrepreneur, or access to a bespoke personality profile.


We support collaborative, independent learning. This means that our sessions are designed to provide all the foundational knowledge for you to build upon with the guidance and support of peers and mentors.

Our seminar groups are capped at no more than 25 students. This creates a more intimate learning environment, where you can share ideas and feedback with your fellow students.

Who you'll work with

Dr Muhammad Salman Shabbir

Enterprise Academy Senior Lecturer

Claire Simsek

Enterprise Academy Mentor

Staff profile image of Julius Ibrahim

Julius Ibrahim

Enterprise and Innovations Manager

Richard Cristina

Enterprise Academy Mentor

Kathy Ennis

Enterprise Academy Mentor

Jennifer Francis

Enterprise Academy Mentor

Staff profile image of Zoe Garshong, Enterprise Academy Mentor

Zoe Garshong

Enterprise Academy Mentor

Anita Nayyar

Enterprise Academy Mentor

Staff profile image of Natalia Nicholson, Enterprise Academy Mentor

Natalia Nicholson

Enterprise Academy Mentor

Lola Owolabi

Enterprise Academy Mentor, Coach in Residence