Enterprise Academy

Course structure

In Semester 1 you will study a series of core topics (EA Core). You will then follow a pathway of your choice in Semester 2. There are 3 pathways to choose from: Enterprise Pathway, Leadership Pathway, and our newest addition, Technical Pathway.

Enterprise Pathway

The Enterprise Pathway is designed for students who are looking to launch their business. Maybe you have a great idea and are not sure where to start. Maybe you have an existing business and would like to know how to reach the next level of growth. Maybe you have a side-hustle and want to explore how you can make it a full time opportunity.

In this module we will focus on improving your idea to be at 'investment readiness'. You will learn accurate forecasting techniques as well as preparing for our Big Pitch Competition, where you will have the opportunity to win cash prizes and potential funding for your business.

Leadership Pathway

If launching a business isn't right for you, the Enterprise Academy also serves as a leadership development programme. In this pathway, we focus on self-development and equipping you with the skills to become an effective leader within an existing organisation. With workshops focusing on effective communication, influencing, negotiation, accountability and coaching. Get ready to become the best version of you.

Technical Pathway

The Technical Pathway will allow you to develop and practically apply the skills needed to become a successful technical co-founder, or to hit the ground running in industry. We will focus on latest trends, technologies and industry standards with topics centred around app and web development, MVP building and developing coding fundamentals.

Teaching and learning

Modules are delivered using a range of teaching, learning and assessment strategies. These include:

Lectures and seminars

The Enterprise Academy programme will be delivered both virtually and on campus. Each week, there is 1 lecture, followed by 2 two-hour group seminar sessions with your allocated Enterprise Academy Mentor. Here, your mentor will guide you through the tasks assist with any knowledge gaps and pass on their considerable experience.

After your sessions each week, you will be expected to complete a reflective survey, reflecting on what you have learnt and the activities you have completed. This allows us to track your progress and consistently make changes to make the programme a better experience for everyone.

Modules

You will study the following modules:

EA Core

• Self-understanding
• Ideation
• Market research
• Target audience
• Value proposition
• Business models
• Project planning
• Marketing
• Legal

Enterprise Pathway

• Forecasting costs
• Pricing strategies
• Sources of funding
• Investor decks
• Presentation skills
• Planning for growth 

Leadership Pathway 

• Introduction to leadership
• Leadership styles
• Leader characteristics
• Micro moments and emotional intelligence
• Handling difficult conversations
• Personal branding
• Power, influence and negotiation
• Followership
• Authenticity and confidence
• Strategy development and driving change 

Technical Pathway

• Introduction and industry context
• Data visualisation and Python basics
• Data visualisation tools and practice
• Machine learning for business
• JavaScript fundamentals
• App development principles
• Application prototype design
• Modern development framework
• Types of modern devices

Competitions and opportunities

Throughout your Enterprise Academy journey we have some really exciting perks, opportunities and competitions lined up for you to participate in.

Examples include working with peers in digital marketing, receiving a budget to test your marketing strategy, a talk from a prominent entrepreneur, or access to a bespoke personality profile.

Collaboration

We support collaborative and independent learning. This means that our sessions are designed to provide all the foundational knowledge for you to build upon with the guidance and support from peers and mentors.

Our seminar groups are capped at no more than 25 students. This creates a more intimate learning environment, where you can share ideas and feedback with your fellow students.