Students shape future business with Hiscox
Published: 23 January 2017
As part of an established collaboration between York St John University and Hiscox, students and staff from York Business School attended a research event led by Scott Murphy, Propositions Manager at Hiscox Futures. The workshop provided an opportunity to discuss the process of developing new products and bringing them to market in order to meet customer needs and demands.
Kirsty Stokes, head York St John Business Society, said those who attended the event found it enjoyable and informative:
“We learnt a lot about insurance and how it works from a business perspective. The evening focused around what people of a young professional age range would expect from insurance and as business students, we were able to contribute to an interesting discussion with many different opinions on the subject”.
Sessions like these are just one of the ways that York Business School enables students to go beyond classroom based management theory and gain deeper understanding of processes in the business world. For Hiscox, the relationship with York Business School is also of value.
Scott Murphy commented on the success of the event, saying:
“It was a pleasure to welcome both staff and students from York St John’s Business School to Hiscox for our research evening. The benefit to the work of Hiscox Futures is significant – providing alternative perspectives on our pilots of new products and services and a fresh approach to improving the customer experience. After all, they may well become our customers of the future – their experiences today will shape their needs and expectations of tomorrow.”
The relationship between York St John and Hiscox continues to grow, and the University is looking forward to welcoming Alan Millard, Chief Operating Officer for Hiscox UK during his forthcoming lecture How to 'play in the traffic' of this disruptive technological age. Tickets to the event on February 13 at York Business School are free from Eventbrite.
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