Brand marketing expert presents inaugural lecture to Graphics students
Professor Christopher Moore, Senior Deputy Vice Chancellor with responsibility for London Campus, has delivered a lecture on brand marketing to a room of captivated Year 10 pupils from two partner schools in York.
Graphics students from Joseph Rowntree School and Vale of York Academy travelled down to York St John University’s London campus to learn from Professor Moore (pictured far right), who is a leading expert in international fashion brand marketing, retailer marketing, luxury brand marketing and trends and developments in youth consumption.
The group of 20 students were invited to take part in a piece of original research with Professor Moore, who first visited the two schools to conduct a branding challenge workshop for Magnum and Nike, and then delivered the results as part of his inaugural lecture in London.
Commenting on the visit and lecture, Kellie Hickinson, Head of the Faculty of Design at Joseph Rowntree School said:
“This was a fabulous opportunity for students to experience life in the capital city. Participation in a genuine branding survey and being able to discover the findings from a first-rate professor of branding was, for Graphics students, a real privilege. The students loved being part of a real-life collaboration and being given the opportunity to design for Magnum and Nike. The whole experience has opened their eyes to possible careers in branding and advertising.”
Professor Moore leads the development of York St John's London campus and recruitment to the University’s London-based courses. Before his appointment at York St John, he was Assistant Vice-Principal and Director of the British School of Fashion. Prior to that Professor Moore was Chair in Marketing and Head of the Department of Management at Heriot Watt University, Edinburgh. He has also provided consulting and commissioned research services to a wide range of retailers, financial service institutions, media companies and other consumer-facing organisations in the areas of brand management, marketing strategy and consumer intelligence management.